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Review: Apple iOS 7 from A to Z

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Sep 18, 2013, 4:30 PM   by Eric M. Zeman

Apple's new operating system takes a major step forward in terms of design and functionality. It greatly improves usability, while also introducing some nifty new features. Here is Phone Scoop's comprehensive review of iOS 7.

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Apple made iOS 7 available to iPhone owners on September 18. iOS 7 is a dramatic break from past versions of Apple's smartphone operating system. It includes a brand new design and hundreds of new features. Gone are the faux 3D textures used by Apple since iOS debuted in 2007. In their place are flatter icons, more white space, and a cleaner look. The general appearance of iOS had not changed since the very first version, so Apple was long due for an overhaul. iOS 7 may not be everyone's cup of tea, but it represents an important step for Apple in redefining its platform against competitors such as Google's Android and Microsoft's Windows Phone.

In this review, Phone Scoop will examine every aspect of the new operating system from start to finish. We've evaluated the new design as well as the many new features found in iOS 7. If you're looking for a real-world, comprehensive look at iOS 7, this is it.


The primary thing most people will notice upon launching iOS 7 for the first time is that it looks significantly different from iOS 6 or any previous version of iOS.

Late in 2012, Apple ousted its long-time iOS manager, Scott Forstall, and put Jony Ive - the company's lead hardware designer - in charge of iOS. Ive has long been the guru behind Apple's iconic hardware. He was charged with overhauling iOS 7 and giving it a fresh look. If you're wondering why iOS 7 looks so different from iOS 6, that's the reason.

For starters, Apple has changed the textures used by the OS. Before, iOS was heavy-handed in its use of skeuomorphism, a design concept that employed the use of real-world objects in creating their virtual equivalents. This is why the old Game Center had felt textures, as if it were pulled from a Vegas casino gaming table. The calendar and contact apps used to have the look and feel of actual, leather-bound books. These textures gave apps a 3D look and feel and anchored them to our long-standing idea of what these types of things should look like. These are all now gone. In iOS 7, everything is flat. The whole OS has lost the three dimensional appeal it relied on for six years. That's not necessarily a bad thing.

There's far more white space in iOS 7. In iOS 6 and earlier generations, apps and menu screens were packed tightly with content, shading, and colors. With iOS 7, icons and graphics in the apps and menus appear spaced further apart. Many of the gray backgrounds in the operating system have been replaced with white backgrounds. This is all amplified by the change in fonts. The new font is thinner and taller. These changes combine to create an entirely different appearance to most screens in the OS.

Then there's the color palette. iOS 7 introduces a range of new colors for apps and other screens. Many of them complement the white, green, pink, yellow, and blue colors picked by Apple for the iPhone 5c. Most of the earthy browns and medium grays used by iOS 6 are gone completely. If apps aren't using the new colors, they are white. The result is a brighter, cleaner, fresher looking operating system. It feels and looks more modern, there's no doubt of that.


Does the new appearance of iOS work? Well, design is design. Everyone will come to iOS 7 from their own perspective and react to it differently. There are many things about the new design that I like (use of white space, flatter icons, no fake-looking bookshelves). However, I strongly dislike the new colors. They strike a very "Easter-y" look thanks to the pastels. The greens used by vital apps such as the Phone and Messaging apps are absolutely grating to my eyeballs. I can't stand to look at them. Further, the thinner fonts play a role in usability here and there. In some apps, the thinner fonts and minimalistic icons are harder to read and/or decipher unless you're holding the iPhone close to your eyes.

I don't think there is any doubt that iOS was getting long in the tooth. Its look was largely unchanged for more than 6 years. I'm glad that Apple redesigned the operating system, and gave it a new look and feel. It was past time. I don't agree, however, with some of the design choices Apple made. That's how I feel about it. You may react to iOS 7's appearance in your own way.

One last note. It will be important for third-party application designers to redesign their own apps using Apple's developer tools as soon as possible. The significant changes in iOS 7's design means that older apps look disjointed and out of place. For example, while testing iOS 7 during its beta period, most apps held off on updating. It created a schizophrenic experience that is unpleasant. The most jarring experience comes when using the native iOS 7 keyboard and then being thrust back into the old keyboard with an app that isn't up to date. Expect to see many of your favorite apps go through significant overhauls in the weeks just after iOS 7's release.

Basic UI 

The underlying architecture of the user interface is mostly unchanged. iOS 7 still uses home screens, folders, jiggling apps, and swiping gestures to move from function to function. Here's a walk through of iOS 7's usability.

Lock Screen

Apple made a few, minor changes to the lock screen's behavior, but the overall functionality of the screen is the same. Press either the Home button or the screen lock button, and iOS 7 will wake up. It displays a clock prominently in the uppermost 25% of the screen. The clock's appearance cannot be customized. You can't pick an analog clock or a different style digital clock. The status bar is also visible at the very top of the screen, giving you a glimpse of your signal strength and battery level. At the bottom of the screen, there's a the familiar "Slide to Unlock" text. It's no longer in a box with a distinct button. Instead, the text pulses and has an arrow telling you which way to swipe (from left to right) to unlock the device.

If you have enabled a pass code, you'll need to enter it before iOS 7 will unlock. This screen also has a transparent effect that lets you see a shadow of the wallpaper behind it. Before, it was just black. I like the new, round buttons and semi-see-through effect.

Several other tools are accessible from the lock screen. You can swipe down to view notifications (see how many emails or unread messages you have), or swipe up to interact with the Control Center (more on this later). There's also a shortcut to the camera from the lock screen. If you ask me, the camera shortcut button could be bigger and less cumbersome to use. It's tucked tightly into the lower right corner. You have to be careful to grab just the camera icon and slide it up. It is all too easy to accidentally grab the Control Center, instead. That can make it tricky to quickly snap spur-of-the-moment pics. If the phone is locked, the camera can be used without using your PIN. You can also use all the Control Center functions, such as toggle on/off Bluetooth, when the iPhone is locked. You cannot, however, go from the notification panel to any of the associated apps that deliver such notifications (email, messages, Twitter, phone, etc) without putting in your PIN.

One thing I like about the notification panel is that it now includes a "Today" tab. Selecting the Today tab shows you your calendar and appointments for the day. It's handy for viewing your schedule without requiring you to fully unlock the phone first.

The lock screen is certainly more usable and useful. iOS 7 offers more information than ever before on this vital part of the operating system. Learning how to take control over the notifications, camera, and Control Center are all a snap.

Lock Screen  

Home Screens

The iOS 7 home screens operate on the same principle they have since iPhones have been able to download third-party apps.

The main home screen is also the left-most home screen. This is what you'll see most of the time when you unlock an iOS device. It's a grid of up to 20 apps or folders. There's a persistent dock that sits along the bottom of the screen that holds four more apps, presumably the ones you'll use most often, such as the Phone, Email, Messaging, and Browser. You can put any four apps you want into the dock. As for the rest of the apps/folders, you can put them wherever you want … sort of.

If you start with a blank screen and add a single app, it will automatically jump to the upper left corner. You can't put it anywhere else. If you try, it'll just snap back to that spot. If you add a second app, it'll jump up next to the first and so on and so forth, filling in the grid as you go. You can't stick an app in the lower left corner or lower right corner, for example, if there's nothing above it. This is something about iOS that I've long detested and iOS 7 doesn't fix it. You can, however, choose to put as many or as few apps on any given home screen, and then put more on additional screens. For example, I have 16 apps on my main home screen, leaving a blank space where I could fit four more apps, and then I have additional apps and folders on a second home screen panel.

You can also put apps into folders if you wish. Folders are automatically created when you drag one app on top of another. It'll suggest a name if the apps are similar (games, music, etc.), but you're free to pick whatever name you want. Folders are now a blurred shade that reflects your wallpaper instead of black. Change your wallpaper and the color of the folders will change. In earlier versions of iOS, folders were limited to just 12 apps. This was a nuisance. In iOS 7, you can add innumerable apps to folders, but Apple introduced a new nuisance. Further, when you open a folder in iOS 7, you can only see the first 9 apps in there. If you have more than 9, the folder generates its own secondary pages and pushes the apps in there. Obviously, this means it takes more work to find your apps if you've buried a bunch of them in a folder. In iOS 6, though folders were limited to 12 apps, you could see all 12 when you opened the folder. The way folders work in iOS 7 is a backward step in my opinion. Why not make the on-screen window bigger to fit more of the apps?

The good news is you can have an unlimited number of home screen panels, as long as you stick at least one app on each page.

Despite the sameness in its architecture, Apple did add one new feature to the Home Screen: a three-dimensional look. The apps/folders on the home screens will float "above" the slightly shifting background wallpaper when the phone is tilted side-to-side. It's a minor detail, and hard to see, but still kinda neat.

In older versions of iOS 6, there was also a built-in search function. In order to access it, you swiped the main home screen to the right. That separate search screen is now gone. In order to use the iOS 7 search tool you swipe down from within any of the home screen panels. But unlike the swipe-down gesture that summons the notification shade, you need to put your thumb in the middle of the screen and drag it down an inch or so to call up the search bar. Honestly, I discovered the feature quite by accident. How anyone would discover this (very important) feature on purpose is beyond us. It's not remotely intuitive.

In iOS 7, there are no real widgets, you can't resize app icons, and there is no live, updating content to see. The home screen in iOS 7 is a static, inflexible place.

Anyone even remotely familiar with how touch screen smartphones work will adapt to the iOS 7 home screens with ease. They may be a bit inflexible, but they are easy to master and control. In contrast, Android's home screen panels are far more flexible in that they permit widgets, shortcuts, apps, and resizable elements. You can do a lot more with Android's home screens, there's no doubt.

Home Screens  

Control Center

One of the genuinely new and exciting changes available in iOS 7 is the Control Center. The idea is to make it easier to adjust some of the iPhone's basic features without diving into the full settings menu.

Control Center can be accessed from any screen, any app, any function within iOS. Simply swipe from the bottom of the screen up and it pops up. If you want, you can disable Control Center access within apps. It's a gray shade that fills about three-quarters of the screen. The shade is semi-transparent, and you can see what's behind it. It holds basic controls to the hardware and some software features. For example, you can toggle airplane mode, Wi-Fi or Bluetooth radios, as well as turn on night mode or lock screen rotation. The Control Center also lets you adjust brightness on the fly.

If you've used the music player recently, basic controls for the music app show up in Control Center, too. You can play/pause, skip forward/backward, scrub through tracks, and adjust the volume. The Control Center makes it easier to share from the iPhone. You can turn on AirDrop and AirPlay, which let you send files to other devices and send media to the Apple TV, respectively.

Last, the Control Center gives you four app shortcuts to the flashlight, clock, calculator, and camera. These four apps (and all the controls) can be accessed and used from the lock screen when the device is locked. The Control Center doesn't, however, let you jump into the full settings menu. A bit of a head scratcher, that. If you want, you can disable Control Center access when the device is locked, too.

After using iOS 7 for a while I found I really came to rely on Control Center to make quick adjustments to my iPhone when out and about. It's handy, for sure. After you master the nuances of swiping up to access Control Center (rather than swipe up in the app you're using) it makes a lot of sense. Android has somewhat similar controls, but they are buried a bit more in the upper notification shade.

Control Center  


Speaking of notifications… Apple has updated the way the notification panel works a bit in iOS. Notifications themselves are controlled through the settings menu on an app-by-app basis. You can continue to select which apps can deliver push notifications, what style those notifications take, and which are prioritized in the notification center.

Notifications that make it to the notification panel fall into one of three tabs: Today, All, Missed. The Today tab basically encompasses the calendar and your appointments. That's all it does, but it will show you everything you have schedule for the current day and the following day. Further, the calendar will also show you the current weather conditions and a brief forecast for the rest of the day. It can also show you your stocks thanks to a ticker. The presence of the weather and the calendar in the notification shade are as close as iOS gets to widgets. It's a shame that third-party apps can't do this, too.

The bulk of notifications will fall into the All tab of the notification panel. This is where your emails, Twitter mentions, Facebook alerts, and text messages show up. You can sort them by message type, or in the order in which they were received. If you see a Twitter notification that you want to act on, press the notification and it will launch Twitter and take you right to the mention that triggered the notification. The same goes for other types of notifications. You can also dismiss notifications by group. For example, let's say the notification panel is telling me I have two unread emails, three Twitter mentions, a calendar appointment and a Facebook message. I can choose to dismiss just the Gmail notifications, and leave the rest, or vice versa.

The last tab in the notification panel is reserved for phone calls and things that may have gotten otherwise lost. I think it makes sense to call out just phone calls in a separate tab, because otherwise they might get buried in the avalanche of other notifications. And the way many people communicate these days, a missed call might indicate something much more urgent than a text message.

Like other elements of iOS 7, the notification panel has a translucent effect, but it's not as noticeable as the ones used on the lock screen and Control Center. Still, you can tell Apple paid attention to how it looks and feels to use, and I like that.

At the end of the day, it's worth pointing out, however, that iPhones have no blinking lights nor other visual indication to show you at a glance that there are messages waiting for you. Unless, of course, you randomly check the "accessibility" menu, wherein you'll find that the LED flash can be set to blink with incoming calls, etc. Notifications can be set individually to wake the screen for a minute, but doing so impacts battery life.

The Notification Center is extremely powerful, but also requires a lot of tweaking. The controls for each individual application are a headache to manage and need a bit of trial-and-error to get right. At this point, I'd put iOS notifications on par with those offered on Android devices. The fact that you can take action on them alone puts them neck-and-neck.



The settings menu has changed its look dramatically thanks to the new colors, icons, fonts, and use of white space, but it doesn't gain many new features.

The settings are laid out in a single long page. Important hardware controls are positioned closest to the top (airplane mode, Wi-Fi, Bluetooth, etc.) even though they are duplicated in the Control Center. The top section also bundles in controls for the cellular data radio, personal hotspot, and VPN access (mostly for business users.)

The next clump of controls lets you manage the Notification Center, Control Center, and Do Not Disturb functions. Each gives you pretty granular control over how these features behave, especially the Notification Center and Do Not Disturb tools.

These are followed by access to controls for sounds, wallpapers, privacy, and general tools. You'll be happy to learn that iOS 7 adds a huge number of new alert sounds and ringtones. iOS was long, long overdue for some new sound effects, and I like the selections picked by Apple. The old alerts and ringtones are still available, but the new ones sound much more modern and, uh, alert-y. (Seriously, who is not sick to death of the ubiquitous old iPhone sounds?) There are also new wallpapers, including some dynamic wallpapers that move and change (similar to Android's Live Wallpapers). The privacy controls let you choose what data apps can access. For example, this is where you can specify that Maps can access your location, but your whereabouts are off-limits to Facebook and that third-party calendar app you may not fully trust.

The settings menu is comprehensive and covers just about every single facet of the iPhone's behavior. The tools are laid out plainly and make sense to use. Of course, it's also a bit overwhelming. The Settings menu is beginning to reach desktop-level lengths, though it is a bit easier to parse through than Android's settings menu, in my opinion.

My big problem with the iOS Settings menu is that you have to remember which app-specific settings are controlled within that given app, and which are controlled via the Settings tool. Though most apps offer controls within the app itself, the Settings tool offers other choices for some apps. For example, I can't change the music equalizer from within the Music app itself. Instead, I have to exit the Music app and use the Settings tools to adjust the Music app. Sometimes this feels clumsy and unintuitive.



Apple updated the way iOS 7 handles multitasking, or fast-app switching. In older versions of iOS, you'd double-tap the Home button to bring up a small dock along the bottom of the screen. The dock would show you all the recently used apps. You could pick the one you wanted to jump to and away you went.

Now, a double press of the Home button calls up a more visually immersive multitasking tool. Instead of appearing as icons at the bottom of the screen, open apps float in the middle of the screen on cards, similar to webOS and Windows Phone. The apps show you a preview of what they were doing when you last visited them. It sure looks nice, but isn't quite as useful as far as I am concerned. In iOS 6, you could see the four most-recently used apps in the multitasking dock. In iOS 7, you can only see three open apps at a time. The result? It takes a bit longer to find the open app you want if its the fourth- or fifth-most recent app you used.

That said, the multitasking tool looks much more slick. There doesn't appear to be a limit to how far back you can jump. I stopped counting when I went back 50 apps in my multitasking history. Apps exist in a suspended state, so when you return to any given app, it should resume right where you left off without skipping a beat. To quit an app, just swipe it up and out of preview (again, just like webOS.)



We tested iOS 7 on an iPhone 5 and on an iPad Mini. In so doing, I didn't notice any problems running the new operating system on last year's hardware. Everything about iOS was fast. Screen transitions were quick, animations were smooth, and applications open in a blink.

A word of caution. New versions of Apple's mobile operating system are notorious for crummy performance on older iOS devices. If you're using an iPhone 4 or iPhone 4s (both of which are compatible with iOS 7), you might want to hold off on updating. Let early adopters jump into iOS 7 first and see if they start to complain about performance. If they do, perhaps it would be wise to stay away from iOS 7 if you value quick performance over the new features.


Apple has updated most of the applications that are native to iOS. Here are the changes specific to each app.

App Store / iTunes

Both the App Store and iTunes have been retooled with a heavy dose of iOS 7's new design aesthetic. The App Store is cleaner, neater, and makes good use of white space to define its different sections. You're still able to easily browse through featured apps, the top charting apps, and perform quick searches for specific apps.

Among the new features is a browsing tool called Near Me. When you select this, the App Store will use your location to determine if there are any apps relevant to where you are. If you're standing in midtown Manhattan, for example, it might suggest an app that details how best to enjoy the Empire State Building. In my tests of the feature, I met with limited success. Out in the suburbs, it will show you what apps are popular where you live, but if there's nothing interesting nearby, the App Store will not show you interesting apps. If you're in a spot with a lot of touristy places, you'll have a better experience with this feature.

My favorite feature of the new App Store, though, is that it now updates applications automatically. In older versions of iOS, users had to confirm that they wanted to update apps. Now, apps are updated in background so you (almost) never have to worry about them. Large apps (>100MB) still require Wi-Fi to update. The "Updates" section of the App Store clearly tells you which apps were updated when, so you always know that you have the latest version available. Importantly, you can turn this feature off if you want to manage your apps manually.

App Store  

The iTunes Store in iOS 7 looks identical to the App Store. It's just as simple to browse for music, movies, and TV shows, or perform searches. The iTunes Store highlights featured content, but also makes it a breeze to view what's popular or what's on sale, etc. The store lets you check previous purchases and (if you're using iTunes Match) see what's installed on your device and what isn't. The store also lets you tweak Genius settings and so on.


The App Store and iTunes Store are two places where iOS 7's redesign pay off. They really look much better than they did before. They also blow the Google Play Store out of the water. iTunes has always been a more powerful content store and that hasn't changed in iOS 7. Google could learn a thing or two from Apple in this respect.


There are two cool sharing features that more or less duplicate what DLNA and Android Beam do on Android devices.

AirDrop uses Wi-Fi and Bluetooth to share files with other iOS devices. You can share photos, documents, contact data, and stuff like that. It's a bit like Android Beam except you don't need a phone with NFC and you don't even have to tap the two devices together. As long as you have AirDrop activated on your device, you can see other AirDrop phones/tablets in the area and push the content right over. It's dead-simple to use. After you've pushed the content, the other device will receive a notification. The owner of that device can choose to reject it or accept it. If it's a photo, it's added to their photo library, if it's contact data, it's added to their contact application, etc. It works between iPhones, iPods, iPads, and Mac computers. There's a little symbol that appears within content that can be shared via AirDrop. You'll know it when you see it. Other shareable files include notes, voice memos, Safari bookmarks, Passbook content, maps, and podcasts.

AirPlay lets you stream content from the iOS device to an Apple TV. This feature has been around awhile and is also very easy to use. There is a specific symbol in content that can be shared (movies, photos, music, etc.). Press the symbol and iOS will ask if you want to share that content with a nearby Apple TV. As long as the Apple TV is up and running, it's a breeze to share the content.



The iOS 7 camera application is brand new and reveals what features Apple thinks iPhone users really want from their smartphone's camera.

The camera can be launched from the lock screen, Control Center, or from the app on one of the home screens. iPhones don't have physical camera buttons, though the volume button doubles as a shutter release. The camera opens swiftly on an iPhone 5 and is even easier to use than before.

It presents a basic viewfinder in the center with a thin control strip running down the left edge and a thicker one along the right edge. The left one gives users quick access to the user-facing camera, HDR mode, and the flash. It's fantastic that Apple made the HDR mode accessible as an on/off switch in the main viewfinder. In iOS 6, you had to use a drop-down menu to find and turn on the HDR feature. Apple's HDR feature is among the best out there, and I use it constantly. Making HDR mode easier to turn on/off makes me very happy. Further, switching to HDR automatically turns off the flash. Smart. The user-facing camera switches much faster than it used to, and the flash toggle works well, too.

The control strip on the right includes the shutter button and lets you select from several different shooting modes: video, photo, square, and pano(rama). Rather than press a button or use a drop-down menu to change shooting modes, you swipe the screen from side-to-side. The default setting is of course a normal, 4:3 photo. If you want to shoot video instead, swipe sideways and you're now using the video camera. Ditto for the square and pano tools. When shooting in regular and square modes you can apply filters before you shoot. For example, I can put the iOS 7 camera into square mode, apply a sepia filter, and bingo I've replicated Instagram shots. There are nine filters altogether. It's a shame the filters aren't available when shooting video or panoramas.

I like that the shutter button is very responsive, how fool-proof the panorama shooting mode is, and the clean look of the camera. The touch-to-focus feature also works well.

The iOS 7 camera app is still missing a lot of features, though. With iOS, you do not have granular control over the bulk of the camera's functions, but this is the way Apple wants it (and the way Apple customers expect it). Apple favors simplicity over complexity and nowhere is it more evident than with the camera app. If you're bummed that the iOS camera doesn't offer features such as white balance or exposure control, take solace in the fact that its basic, automatic shooting mode is among the best in the business.

The video camera tools are even more stunted. You can choose the point of focus, and turn the video light on or off. Thankfully, you can also capture stills while shooting video.

It's nice to see that Apple advanced the usability of the camera, but I am still disappointed with the lack of features in the camera app.



The phone and contact applications are among those least altered in iOS 7. They look different thanks to the radical new design, but the actual functionality and tools are almost unchanged.

The phone app has five tabs that run across the bottom: favorites, recents, contacts, keypad, and voicemail. They are all pretty self explanatory. The favorites is a great place to create some calling shortcuts to those you call most frequently. You can create an innumerable set of shortcuts here. The software pulls over photos from your social networks so you can see a picture of the person you're about to call. The recent calls list can be sorted between all calls or just missed calls (why not dialed calls, too?). You can delete single call records.

The keypad uses the same circular buttons found throughout the operating system. One thing I dislike: In older versions of iOS, the phone app would show your wallpaper in the background with some controls floating above the wallpaper in a grid. Surprisingly, Apple decided to skip the transparent effect it uses elsewhere in the operating system. When a call is connected, the phone app has simple controls on a black screen. You can still see a thumbnail of the contact's picture, and you have access to functions such as mute, speakerphone, FaceTime, contacts, etc. The Send-to-Bluetooth feature is only visible when you've connected a Bluetooth headset. The phone is ridiculously easy to use, though it isn't as flexible as the phone app on Android handsets.


The contact application is kind of boring. This is one app that suffers from Apple's new design language. It's just all too white. The main view of your contacts is a long, alphabetical list. You can sort contacts into groups if you want. There's a search bar that's always visible so you can quickly find someone, and you can scrub quickly though the entire alphabet by dragging your finger along the right edge of the screen. It scrubs very, very quickly. I noticed no lag on the iPhone 5.

Individual contact listings are so spartan it's ridiculous. It's just pencil thin text on a white background. Apple's designers apparently ran out of ideas when they came to the contact app. Apple didn't do anything creative with the profile photos or anything else. BOH-rrinngg. There are no widgets for the contacts app, no Live Tiles, no recent social network updates, and none of the contacts' recent photos. Google and Microsoft both have much more interactive and connected contact applications in Android and Windows Phone, respectively.

The one thing I like about Apple's contact app is how easy it makes certain actions, such as sending a text message, or sending an email. It's certainly a breeze to use, even if that's because there's nothing to it.



The email and messaging apps take a page from the contact app. They are clean, white, and free of frilly design motifs.

iOS 7 supports a range of wireless syncing protocols, including POP3, IMAP4, Exchange, and CardDAV/CalDAV. This means you have a number of different ways in which to get your contacts, calendar, and email data to your phone. Most people use POP3 or IMAP4 because they are using internet-based email services. The others are meant for businesses or more advanced users. At the end of the day, you can rest easy in knowing that you'll be able to get your email and other data with no trouble.

The stock email application is powerful enough for composing short messages and attaching photos/videos. The overall functionality of the app hasn't been updated much, but there is one pretty slick new feature. If you swipe from right to left on any given email, you'll see two options, Archive and More. If you hit the More selection, you can take a wide range of actions with that particular message. For example, you can flag or unflag it, mark it as spam, or move it to a different email folder. The mail app is also better at handling PDFs and any annotations therein, and the search function has been significantly improved. For example, you can use search modifiers. Type something like "from:Jane" into the search field, and the email app will pull up all the emails in your inbox that you received from Jane. The mail app can search the device, as well as the server for emails. It's also much faster than before.


The stock Gmail app for Android devices is still light years ahead, though. Even the Google-made Gmail app for iOS is better in some ways. For example, navigating through the inbox. The native iOS email app forces you to use these tiny little arrows to advance from one email to the next. With the iOS Gmail app, you can easily swipe from message to message.

The text messaging app remains as bare-bones as ever. You can have conversations with one person, or a group. You can attach photos and other content, but there are no message templates to quickly drop in. Conversations are threaded, and photo/video content is put in line with the text. Individual text messages can be forwarded to others, though the process is a bit clunky (press-and-hold for a secondary menu).


Both the email and messaging apps make use of the iOS 7 keyboard. If you were hoping for a vastly improved keyboard, you're going to be disappointed. I don't see any real difference in the size/shape of the software keyboard itself — meaning the buttons are just as hard (or easy) to press as they've always been. I feel comfortable saying that the word prediction and auto-correction is slightly better, but only slightly. When I look back at my words after finishing a long sentence I still see errors, just not as many of them.

What bugs me most about the keyboard is that there aren't many customization options. You can install some third-party keyboards, but they mostly offer symbols or emoji. You can't, for example, install something akin to Swype. That's annoying. Further, some third party keyboards for platforms such as Android are amazing at predicting what word might come next in a sentence. The iOS 7 keyboard doesn't offer any such advanced features.

Game Center

Thank goodness the Game Center has seen a visual overhaul. I hated the felt-covered gaming table of the old one. Game Center fully adopts the new design language in iOS 7 and that's a very good thing. It makes use of the color palette and white space, and has a much more modern and interactive appearance.

The central screen of the Game Center gives you an overview of your account. Your status is plainly visible at the top and there are easy-to-read notifications so you know if others want to play games with you. It is a cinch to see who else is online, see your own games and progress within each, as well as accept challenges or take turns.

The Game Center keeps track of your own downloads and games, and will also make recommendations for other games with links to the App Store.


Apple's own Maps application was first released with iOS 6 in 2012. It was a disaster. Most of the problems stemmed from out-of-date or incorrect map data. Apple promised it would improve Maps, and it has.

The newest iteration of Apple Maps pulls data from TomTom and several dozen other companies (some of which Apple acquired over the course of the last year). The result is far more accurate map data and navigation directions that won't accidentally send you out to the middle of the desert. Perhaps the biggest improvement I noticed in Apple Maps in iOS 7 was the speed (at least on iPads and the iPhone 5). The app is much faster at rendering maps, especially 2D maps. The 3D fly-overs are available to more cities, and they continue to look amazing. It's quite incredible the amount of detail Apple was able to apply to the 3D renderings of a city as dense and diverse as New York.

Apple Maps also works well when it comes to navigating between points. I was able to easily plot directions and follow them to my destination. You can also share directions, bookmarked locations, or your location details with others via AirDrop, SMS, email, Twitter, and Facebook.

Apple Maps still has limitations. For one, real-time traffic information is weak at best. The tool uses a series of dots to convey heavy and/or stopped traffic. These indicators are almost impossible to read when the device is held close to your eyes, let alone at arm length. Why Apple doesn't use the red, yellow, green system that other map apps use is beyond me. With Google Maps, for example, I know that a red road is a stopped road. Other advanced features, such as dynamic re-routing due to traffic problems ahead, mass transit or bicycling directions, and ETA notifications are all MIA in Apple Maps.

Suffice it to say, Google Maps for Android (and iOS) and Nokia HERE Maps for Windows Phone offer more features.


Music/Video, iTunes Radio

Apple gave the music and video player apps a modest refresh. The music player gains several notable new features, but the video player was somewhat neglected.

The music (or MP3) player has been visually overhauled to match the look and feel of the iTunes Store. It more closely resembles the store when you're sorting through songs, artists, playlists, and so on. I like the cleanliness of the design in this app. I find that the music experience is greatly enhanced on iOS devices with iTunes Match. The service, which costs $25 per year, lets you access your entire iTunes Music Library from pretty much anywhere. When first launched on your PC, Apple will scan your MP3 library for songs. It will upload any songs that it does not already own, and match the rest with its own selections. You can then turn on match on an iOS device and download any song from your library over the air if you want. In addition to the music files themselves, iTunes Match also carries over playlists from iTunes. You can download individual songs or entire playlists with just a few button presses.

Music App  

This is a great first step for the music fan. With iOS 7, however, there's a lot more. iOS 7 marks the introduction of iTunes Radio.

iTunes Radio is free and lets iOS device users stream curated radio stations over the network, as well as create their own radio stations. There are about 100 prefabbed stations that range from pop to country to R&B and rock. Many of the stations straddle mainstream selections, but more than few offer some off-the-beaten-path genres/artists, too. I was pretty happy listening to the various heavy metal radio stations over the period of a week. Of course, as you listen to each song you'll notice links that lead to the iTunes Store to buy the track (if you want). You can also view artist/album information, as well as favorite individual songs, stations, and so on. Basically, it's Pandora or Slacker for Apple devices.

iTunes Radio lets users customize radio stations as you go. The one pop channel I listened to, for example, had too much dance-oriented music in it. I skipped over those tracks and favorited some of the more singer-songwriter songs in the playlist and it eventually cut down on the dance-y songs and added more singer-songwriter tunes. Neat. There's also a history function that keeps track of every song you've listened to. This is really cool if you want to go back to get information about a particular song.

As for the quality, well, it's OK. I don't know what bit-rate Apple is streaming the tunes at, but it appeared to vary. I noticed a wide range in the quality from song to song, even when listening over Wi-Fi.


The rest of the music app in iOS 7 functions pretty much as it did before. My biggest disappointment? Still no user-adjustable equalizer to fine-tune the sound.

The video player is disappointingly feature-less. If you've loaded video content onto the device, it will show up in the device library. If not, you'll see your iTunes In the Cloud purchases, which are available for download if you're connected via Wi-Fi. Of course there is a link that takes you to the iTunes Store so you can peruse the collection of for-rent and for-purchase content, too. I was kind of hoping to see some tie-ins with third-party services, such as IMDb, or other similar sites that offer gobs of additional data on what you're watching. Oh well.

Video playback works fine with iTunes content. As long as you know how to rip iTunes-compatible files, you can sideload those, too. Playback controls are the simplest, including play/pause, skip forward/back, scrub through the video and so on.

Video App  

YouTube is no longer part of iOS in that there's no preinstalled app. You can, however, still upload videos from the camera roll to YouTube directly. Google makes an separate iOS YouTube app, but you're on your own to download it.

Apple's music and video player are among the easiest to use and also among the best. Google's Play Music and Play Movies apps just don't compare yet, and I think they're more finnicky, too. Apple knows to make sure people can enjoy the content on their phones, and it shows.

Photo Gallery

Apple made some large and welcome changes to the photo gallery application. It is much better than before thanks to both the new design and new tools for controlling your pictures.

Photos are now automatically organized into new groups based on time, date, and location. For example, it will show you all the pictures you took in 2012, 2013 in one big massive collage. Select the collage, and you'll drill down into each individual year. Years are broken up into Collections (semi-large groups of shots all taken in a given location/time) and Moments (smaller groups taken at more specific locations.)

For example, a Collection will show me all the pictures I took over a one-week period in Las Vegas. A Moment will show me the pictures I took when visiting the MGM Grand one evening, complete with locations, dates, and so on. It's a neat way to view and browse through your photo collection. It's very immersive, and makes it easier for you to re-experience moments you had throughout the year.

The photo gallery of course still supports shared photo streams. In the photo streams, you can see all your own photos, as well as the photos your friends and family have shared with you.

Last, the photo gallery still supports organized albums. For example, if you uploaded an album called "Kids Sports" to your device, that album will be visible in the album view of your photos. Perhaps my favorite new feature of the album view is that it creates a folder just for videos. You can now find all the videos you've taken in one spot. Thank goodness. iOS 7 also allows you to create your own albums on the device, though it is a bit unintuitive to use.

Photo Gallery  

iOS 7's gallery app builds a bit on what was available in iOS 6 as far as editing features go. You can of course crop and rotate photos, use an "auto-enhance" tool that fixes exposure and color, as well as eliminate red-eye and apply different filters to create specific effects. If you're really interested in editing photos, you'll need to use Apple's iPhoto application, which is an extremely powerful app (that's now free!)

One thing that Apple's photo gallery is not good as is being social. Sure, it's easy enough to share photos with other iOS users, but there's no syncing with your various online accounts, such as Flickr or even Facebook. Android and Windows Phone both offer more socially-connected photo gallery applications. The saving grace in iOS is that it is the simplest to use.

Photo Editing/Sharing  


Safari is another app that received a major overhaul in iOS 7 and it's a much, much better browser as a result.

As with other apps, there's a lot more white space in the design and less "chrome" getting in the way of the content. The address bar takes up less space, for example, as do the navigation tools placed at the bottom of the screen (back, forward, share, bookmarks, tabs.)

The new tabbed view is really neat. When you want to switch to another tab, press the button, and the browser will explode into a 3D carousel. You can see about 6 web pages at a time with previews of the content on each site. You can easily press one of the tabs to open it, or delete it. If you continue to scroll down, you'll eventually see a text list of all the Safari tabs you have open on other devices, such as your Mac or iPad. It's a pretty cool tool. The Chrome browser on Android devices does this, too.

Safari does a great job of rendering full HTML web pages, but there's a nifty tool to help reading web sites if you're not keen on pinching-and-zooming. Press a little button in the address bar, and Safari will filter out the headers, sidebars, and navigation tools, and show you just the main content on the page.

Any time you press the address bar, the keyboard will pop up, and so will your bookmarks. In fact, the bookmarks show up as little app icons, so you can easily press the one you want to jump to. For whatever reason, the dedicated tool for your bookmarks shows them in a text/list view and not the pleasant icon view. The bookmark tools also show you content you've saved for later viewing, as well as any web pages your social media contacts have shared. Huzzah for social networking in the browser!

Last, Safari is better at remembering passwords thanks to iCloud Keychain. As long as you trust Apple's servers to store your data, you can save account names, passwords, and even credit card numbers for use on web sites when signing into accounts or making purchases. Apple says it is all encrypted and secure.

Safari is among the best mobile browsers out there, though some of the changes make it a bit harder to use. The navigation tools at the bottom of the screen, for example, are harder to see from a distance. It's on par with Android's Chrome browser as far as syncing and sharing tools are concerned, and clearly surpasses IE10 on Windows Phone.



In iOS 7, Siri finally moves out of beta after two long years. Apple's voice-controlled assistant is much faster and much more helpful that before.

I think speed is the biggest improvement in Siri's behavior. In earlier renditions, Siri required a second or two or three to process voice commands. Now, Siri processes them in less than a second on the iPhone 5. That means faster responses and faster actions. Siri is also better at responding to more natural-language requests. You can speak more plainly when there's something you want Siri to do. Example: "Siri, who won the Yankees game last night?"

Siri lets you know when it is listening thanks to a new audio wave graphic that shows up at the bottom of the screen when you're speaking. Siri is also better at presenting information. For example, when you perform web searches, you're not pulled out of Siri (though you have that option). Instead, you see the search results listed within Siri. That means you can continue to use Siri if you don't like the results, rather than jump from Safari back to Siri.

Last, Siri is better at being social. Specifically, Siri can search Twitter for people, topics, and conversations. It's neat if you're looking for a specific thread to follow. Further, Siri has been programmed with more responses and is more interactive. You can, for better or worse, hold more of a conversation with Siri if you're into that sort of thing.

Example: "Siri, do you like me.?"

"Of course I do, Eric!"

"I like talking to you, Siri."

"I like talking to you, too, Eric!"



Most of the small apps in iOS were refreshed, too. I like how clean the Notes application looks now. The compass loses its old-timey look for a much more modern tool for determining your location and which way North is. The Voice Memo tool loses the analog microphone graphic for a much simpler and starker interface that shows an audio wave complete with highs and lows when you make a recording. Newsstand (which you can finally put in a folder!) has been retooled so that it no longer looks like you've walked into a 5 and Dime.

The weather app is much nicer to interact with. It shows the current conditions, as well as the hourly outlook and daily outlook. The app resembles the well-regarded Yahoo weather app for iOS devices. In fact, the iOS weather app still pulls its data from Yahoo. You can add a ton of your own locations and arrange them however you wish. I dislike that there's no active weather widget, but if you don't mind using the "Today" view in the notification panel, you can always see an up-to-the-minute basic forecast.



iOS 7 is a breath of fresh air. iOS 6 and earlier versions were beginning to look stale. In many ways, iOS 7 is just a fresh coat of paint. In other ways, it goes far, far deeper.

The new design language is certainly modern and minimalistic. It loses the hokey 3D textures and muted tones of yesteryear for flatter, more colorful icons and animations that fit better in the year 2013.

iOS 7 gains useful features, including a better notification system, better access to basic controls, and a richer, more enjoyable multitasking system. These make using the operating system faster and more enjoyable. The home screens, however, continue to be somewhat inflexible.

Most of the applications and services aboard iOS 7 have been completely overhauled with both the new design language and new features. Stand-outs I liked include the photo gallery, music, Safari, and the camera. Some of the apps that feel only glossed over include email and messaging, and the contacts and phone apps. These latter few could be so much better (perhaps in iOS 8?)

Considering all the new and useful features, there's little reason to stick with iOS 6. If you're running newer hardware, such as the iPhone 5 or iPad Mini, go ahead and update. If you're using older hardware, such as the iPhone 4 or 4S, you may want to hold off if only to wait and see if reports emerge of problems. Remember that new versions of iOS often run slowly on older hardware. If you value performance over features, perhaps it's best to skip iOS 7 for now.

The new operating system makes strides in usability, though there are still some questionable things here and there. Learning which apps want a swipe, tap, press, or flick takes time, but it's fairly intuitive. If you're coming from an Android device, it will feel much simpler, but less flexible. If you're coming from a feature phone, well, you've got a learning curve ahead of you.

iOS was long overdue for a redesign, and Apple's latest mobile operating system is the best version yet.

view article organized across multiple pages

About the author, Eric M. Zeman:

Eric has been covering the mobile telecommunications industry for 17 years at various print and online publications. He studied at Rutgers Newark and University of Kentucky, and has a degree in writing. He likes playing guitar, attending concerts, listening to music, and driving sports cars.

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Sep 20, 2013, 7:13 PM


Even with the phone pin-locked, you can bypass by asking Siri to open Facebook.

Also - for the Manually turning on Privacy Mode, mine doesn't work, I still get full-volume notifications even with privacy mode turned on. I thought they fixed that in the previous iOS version ?

Sep 20, 2013, 6:05 AM

IOS 7 Notification Area

I just got ios 7 installed on my iPhone 5 and, frankly, don't like the Notification Center one bit when compared to the older version.

Notices for email, messages, news that showed up before no longer do. The Today Tab displays text based weather, stock information (absent the cool ticker), and a very basic calendar.

The other two Tabs, All and Missing, don't populate at all - totally blank.

A hard reset didn't help and the settings for apps within the notification center all appear to be correct.

Has anyone else experienced this sort of problem and, if so, any ideas for a fix?

I had that exact same problem with my iPod 5th gen after I updated to iOS 7, those All and missing didn't show up at all. However....
When I woke up this morning, both of them had things populated in them, so not 100% sure about that.

Also - I t...

Sep 19, 2013, 10:06 AM


they made it look a lil' bit more like Android, that's all. Many of the "new" features/looks where on Android from times before. 🤨
"In iOS 7, there are no real widgets, you can't resize app icons, and there is no live, updating content to see. The home screen in iOS 7 is a static, inflexible place."

Yup, still behind Android. No real change other than the graphics and name.

Sep 18, 2013, 6:25 PM

New IOS question

Just downloaded ios7. Have one question you guys know on the ol. IOS that you press tthe home button hard to delet the bbackground app and click the apps to delete. Now with this new version doesn't allow it. I just don't want to keep the stuff running and wasting all my data.
Double click the home button and the apps shrink to a WebOS style card view. Then, just like in WebOS you swipe the card up and off the screen to close the app.

Sep 19, 2013, 9:23 AM

Great Review Eric!

I must commend you on a well written, very comprehensive look at the new OS layout. By far the best I've seen on the new OS7.

While I am not an Apple camper, I forwarded your review to my Apple friends and they found your review very indepth and enlightening as they did not accept the new layout. They now have a better perspective on the new additions and advancements.

Well done!

John B.
Thank you!
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