T-Mobile has suspended sales of the ZTE Zmax handset because customers are forcibly removing the non-removable battery. The back panel of the Zmax is clipped - but not glued - on. Some owners have taken to removing the back cover and cutting into the device to replace the battery. Doing this is dangerous, and T-Mobile strongly suggests Zmax owners take their device to a T-Mobile store if the phone is misbehaving. T-Mobile complained to ZTE, which is examining how to remedy the situation. T-Mobile hasn't said if or when it will resume sales of the Zmax.
ZTE has decided to reduce the number of devices it will bring to market during 2015. Rather than flood the market with a range of handsets, ZTE will focus on just a few devices that offer its core experience. Zeng Xuezhong, CEO of ZTE's phone business, told the China Daily Report, "We had a large volume in the market, but it did not help increase our brand value. We have introduced a strategy to increase the value - instead of the volume - of our products by focusing on developing core technology in major devices. There will be more products equipped with high technology that will be launched next year, which will help boost our presence in the high-end mobile industry." ZTE has long sold entry-level and mid-range devices in the U.S., most often through prepaid providers. Recently, it offered higher-quality handsets in the ZMax and XMax. ZTE didn't say when it intends to next launch new smartphones for the U.S. market.
At an event in NYC tonight, ZTE announced the ZMax, an affordable, large-screen phone for T-Mobile USA. The phone comes at a time when ZTE is trying to escape its low-tier reputation in the U.S. The company will be putting its own brand on all phones instead of white-labeling many. Is this phone the one to help ZTE make a name for itself? Read on for our impressions.
ZTE today announced the ZMax, a large-screen phone exclusive to T-Mobile in the U.S. The ZMax has a 5.7-inch HD screen, Corning Gorilla Glass 3, 8-megapixel camera with flash, 1.6-megapixel front camera, large 3400 mAh battery, and runs Android 4.4. It also sports a Qualcomm Snapdragon quad-core processor, 16 GB of internal memory, and a memory card slot. Unlike many previous ZTE phones, the ZMax is fully ZTE-branded. It will go on sale September 24 for $252 (full retail), or $10.50/month on a payment plan.