ZTE to Focus On Fewer Phones for 2015
ZTE has decided to reduce the number of devices it will bring to market during 2015. Rather than flood the market with a range of handsets, ZTE will focus on just a few devices that offer its core experience. Zeng Xuezhong, CEO of ZTE's phone business, told the China Daily Report, "We had a large volume in the market, but it did not help increase our brand value. We have introduced a strategy to increase the value - instead of the volume - of our products by focusing on developing core technology in major devices. There will be more products equipped with high technology that will be launched next year, which will help boost our presence in the high-end mobile industry." ZTE has long sold entry-level and mid-range devices in the U.S., most often through prepaid providers. Recently, it offered higher-quality handsets in the ZMax and XMax. ZTE didn't say when it intends to next launch new smartphones for the U.S. market.
The ZMax is a budget phablet available from both T-Mobile and MetroPCS. This Android handset should appeal to cost-conscious buyers who want the biggest screen they can afford.
At an event in NYC tonight, ZTE announced the ZMax, an affordable, large-screen phone for T-Mobile USA. The phone comes at a time when ZTE is trying to escape its low-tier reputation in the U.S.
Oct 7, 2014
Cricket Wireless today announced the ZTE X Max, the second big-screened phone to join the prepaid carrier's ranks. The X Max features a 6-inch 720p HD screen and 1.2GHz quad-core Snapdragon processor.
Sep 16, 2014
ZTE today announced the ZMax, a large-screen phone exclusive to T-Mobile in the U.S. The ZMax has a 5.7-inch HD screen, Corning Gorilla Glass 3, 8-megapixel camera with flash, 1.6-megapixel front camera, large 3400 mAh battery, and runs Android 4.4.
Very affordable phones with huge screens have been a relatively popular segment in the US in recent years. ZTE used to address this market well.
6" display 720 x 1280 pixels
Snapdragon 200 MSM8212 processor 1 GB RAM
3,200 mAh battery
Memory Card Slot, Headphone Jack (3.5mm)