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CTIA Fall 2008

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LG Invision Moto GSM Moto iDEN  

Motorola recently introduced a trio of ROKR music phones for GSM networks. They've got all three form factors covered: bar, clamshell, and slider. All of them have 3.5mm headphone jacks and stereo Bluetooth.

The EM30 is the bar-style model, and if it looks familiar, it should. The design borrows heavily from the ROKR E8. It doesn't have the high-tech haptic keypad, but the keypad does do the same nifty morphing trick, with some extra color-coding action for good measure.

Moto EM30  

In music mode, the phone lights up red, while in phone mode, it glows blue. The red is nice, but the blue is that harsh LED color that I personally find difficult to look at. It's pretty, but it's hard to actually focus on the numbers. If you're prone to forgot which key the "s" is on, or which key does punctuation, that's an issue.

Otherwise, the EM30 is a nice-looking, nice-feeling phone. The display is large and crisp, and the d-pad is very well-designed.

Moving down the series, the EM28 / EM330 is the clamshell model.

Moto EM28 / E330  

It's a distinctly entry-level model, with a relatively small, dim main display. The outer display is large, making the time easy to read, although it is monochrome and somewhat dim, making it tougher to read smaller icons and text.

In its favor, the EM28 / EM330 remarkably lightweight and fairly small. The generous curves help it feel even smaller in hand and in pocket. The keys are also relatively easy to use.

The final new ROKR is the EM25 with its slide form factor.

Moto EM25  

The features are just like the EM28 / EM330, including the low-end display. The keypad is average. Physically, though, it's even smaller and feels lighter. This is a truly miniscule phone.

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