AT&T’s Prepaid Plans Gain Access to Sponsored Data Program
AT&T’s prepaid customers are being given access to the company’s sponsored data program. The sponsored data program allows companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers, meaning customers can consume select content and not be charged for it. This program has been available to AT&T’s postpaid customers for some time. AT&T’s prepaid customers can now, for example, make use of the DirecTV Now streaming video service without it impacting their monthly data allotment. The sponsored data program also applies to other AT&T-owned services, such as U-Verse. Customers who subscribe to AT&T’s $35 and $45 prepaid plans are automatically opted in to the sponsored data program. AT&T gives customers the ability to opt out if they so wish. AT&T has been notifying customers of the change via text message since last week.
AT&T Zero-Rates DirecTV Video Streaming
Sep 7, 2016
AT&T is allowing its DirecTV customers to access and stream DirecTV video content without impacting their data bucket. Consumers who have both AT&T and DirecTV accounts can stream movies and television shows through the DirecTV over AT&T's wireless network anywhere in the U.S.
AT&T Giving HBO to Unlimited Plus Customers for Free
Apr 5, 2017
AT&T today said customers who subscribe to its Unlimited Plus wireless plan will be given free access to HBO. There are three ways to watch HBO for free.
DirecTV Now Adds CBS, The CW, Other Channels
Aug 7, 2017
AT&T today improved its DirecTV Now television service with the addition of CBS and other channels. DirecTV Now has offered content from ABC, FOX, and NBC since launch, but not CBS.
DirecTV Now Gains Cloud DVR, Improved Mobile Apps
May 15, 2018
AT&T today updated its DirecTV Now mobile video service, adding several new features along the way. To start, the Android and iOS apps have been redesigned a bit.