AT&T’s Prepaid Plans Gain Access to Sponsored Data Program
AT&T’s prepaid customers are being given access to the company’s sponsored data program. The sponsored data program allows companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers, meaning customers can consume select content and not be charged for it. This program has been available to AT&T’s postpaid customers for some time. AT&T’s prepaid customers can now, for example, make use of the DirecTV Now streaming video service without it impacting their monthly data allotment. The sponsored data program also applies to other AT&T-owned services, such as U-Verse. Customers who subscribe to AT&T’s $35 and $45 prepaid plans are automatically opted in to the sponsored data program. AT&T gives customers the ability to opt out if they so wish. AT&T has been notifying customers of the change via text message since last week.
Verizon to Offer Sponsored Data
Verizon Wireless is prepared to test sponsored data, according to vice president Marni Walden. The program will allow businesses to sponsor apps or content that is accessed by customers on Verizon's network.
Verizon Announces FreeBee Sponsored Data Program
Verizon Wireless today revealed FreeBee Data, a program that will allow consumers to access select data without it counting against their monthly data bucket. The program has two business models, according to Verizon, and both target content providers more so than end users.
Verizon's Sponsored Video Content Goes Live This Week
Verizon Wireless customers will be able to watch go90 video content for free beginning this week, according to CFO Fran Shammo. Verizon first said it would zero-rate the go90 video content early last month thanks to support from its FreeBee Data 360 sponsored data service.
Verizon Turns On 'Always-On Data' for Prepaid Subs
Verizon Wireless added a feature called Always-On Data to its prepaid plans that will keep customers connected even if they use up all their LTE data. In short, people who subscribe to Verizon's prepaid smartphone plans will have access to an unlimited amount of free 2G surfing at 128Kbps once they've consumed their plan's LTE data bucket.
FCC Queries AT&T, T-Mobile, Comcast Over Free Streaming
The FCC has sent letters to AT&T, T-Mobile, and Comcast seeking more details about various programs offered by the three companies that allow customers to stream select services at no cost. AT&T offers sponsored data to some customers in limited form.