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Mar 1, 2015, 10:43 AM: That's a wrap for us. Next up: Samsung!

Mar 1, 2015, 10:42 AM: Aaand... here is our hands-on.

Mar 1, 2015, 10:38 AM: And that's a wrap. Look for our in-depth hands on with the One M9 in just a moment.

Mar 1, 2015, 10:37 AM: "Progress is the realization of Utopias". [groan]

Mar 1, 2015, 10:35 AM: Chairwoman Cher Wang takes the stage.

Mar 1, 2015, 10:34 AM: More about this at the GDC event in a few days.

Mar 1, 2015, 10:34 AM: First public demos this spring. (I have one scheduled for Wednesday... look for my tweets about that.)

Mar 1, 2015, 10:33 AM: Consumer edition later this year.

Mar 1, 2015, 10:33 AM: The "developer edition" of HTC "Vive" VR headset comes this spring.

Mar 1, 2015, 10:32 AM: There's some kind of "hand tracking"... not clear if that's a glove or like Kinect...

Mar 1, 2015, 10:31 AM: 90 Hz refresh rate (sounds low to me, but I'm no expert on VR.)

Mar 1, 2015, 10:31 AM: It's "room scale", meaning you can walk around with this on and not get sick.

Mar 1, 2015, 10:29 AM: [News bit on Grip and VR here.]

Mar 1, 2015, 10:27 AM: This is quite a step for HTC. A VR headset... that's ambitious.

Mar 1, 2015, 10:27 AM: Partnering with Valve!

Mar 1, 2015, 10:26 AM: VR!

Mar 1, 2015, 10:26 AM: And... something else! One more thing!

Mar 1, 2015, 10:25 AM: Grip works with both iOS and Android.

Mar 1, 2015, 10:25 AM: It has different modes for workouts like running, cycling, and the gym. Syncs with UA Record fitness tracking app and account.

Mar 1, 2015, 10:24 AM: HTC Grip is a fitness wrist band with GPS.

Mar 1, 2015, 10:22 AM: Now on to fitness... Under Armour partnership.

Mar 1, 2015, 10:21 AM: Four colors: silver/gold, gold, dark grey, and pink.

Mar 1, 2015, 10:21 AM: It's coming to North America "in mid-March".

Mar 1, 2015, 10:21 AM: Sense Seven will come to older One models.

Mar 1, 2015, 10:21 AM: New DotView cases! Now with games! (WHY?!)

Mar 1, 2015, 10:19 AM: They just demo'd dramatic surround sound in the press conf. theater. I'm not sure two BoomSound speakers will sound quite like that...

Mar 1, 2015, 10:18 AM: The BoomSound speakers have Dolby "surround sound".

Mar 1, 2015, 10:18 AM: A new theme generator takes a wallpaper photo and picks out colors to customized the menus, etc. You can share themes on social media.

Mar 1, 2015, 10:17 AM: The home screen displays apps you use most often based on your current location, and suggests new apps to download.

Mar 1, 2015, 10:16 AM: The front camera is UltraPixel and wide-angle.

Mar 1, 2015, 10:16 AM: The gallery app has face matching.

Mar 1, 2015, 10:16 AM: The camera lens has sapphire glass.

Mar 1, 2015, 10:16 AM: [news item just posted here]

Mar 1, 2015, 10:15 AM: Main camera is 20 megapixel.

Mar 1, 2015, 10:14 AM: Contains Snapdragon 810 and Sense 7 software.

Mar 1, 2015, 10:14 AM: Back surface has a brushed finish; sides are polished. Craved from solid block of aluminum.

Mar 1, 2015, 10:12 AM: It's two-tone silver and gold, with all-metal body.

Mar 1, 2015, 10:10 AM: The One M9!

Mar 1, 2015, 10:09 AM: "We build our products to be loved." [generic design story video]

Mar 1, 2015, 10:08 AM: Peter Chou on stage to get right into the new HTC One intro.

Mar 1, 2015, 10:06 AM: Phil Blair, head of EMEA region, is kicking things off.

Mar 1, 2015, 10:06 AM: [Feel-good brand video...]

Mar 1, 2015, 10:05 AM: [music swells]

Mar 1, 2015, 10:02 AM: People are still getting settled. This may start five min. late.

Mar 1, 2015, 9:36 AM: Things should get started at about 10am Eastern US time.

Mar 1, 2015, 9:32 AM: We're in and plugged in with a wired connection, so this should be a smooth live-blog in terms of news. Photos may be slightly delayed, however, as the WiFi is iffy.