You know, I was just thinking about that too answering another post...How do other companies sell their family time plans over their individual plans without being able to use that as a selling point? T-Mobile gives you more whenever minutes than the others (so, you could technically say we don't restrict you with your plan to only calling other T-Mobile customers to get your value). Even with adding it for $6.99, you're almost always going to end up cheaper and with more minutes than a comparible plan with another carrier...