Gettin' Cingular Up to Speed: CEO Stan Sigman Talks About Cingular's Problems and Challenges
Some interestin' parts:
Ӣ The word "Verizon" comes outta his mouth a lot in the interview. Its crystal that that's who he compares himself to, and worries 'bout the most. As a result, the article is kinda 'Verizon-centric'.
Ӣ He knows their customer service lags behind Verizon's, somethin' he's not happy with.
Ӣ Says they're trying to be "best in class" by the end of 2007. So, two years plus to go still, if it works out.
Ӣ Talks about how they're still into the 'heavy-lifting' of network integration, and how that'll help solve their churn and custom...
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SystemShock said:...
I scoped this good article at Business Week Online (see, I'm educated), in which Cingular's CEO talked 'bout what the company was tryin' to do and where it actually stands now.
Some interestin' parts:
Ӣ The word "Verizon" comes outta his mouth a lot in the interview. Its crystal that that's who he compares himself to, and worries 'bout the most. As a result, the article is kinda 'Verizon-centric'.
Ӣ He knows their customer service lags behind Verizon's, somethin' he's not happy with.
Ӣ Says they're trying to be "best in class" by the end of 2007. So, two years plus to go still, if it works out.
Ӣ Talks about how they're still into the 'heavy-lifting' of network integration, and how tha
(continues)
SystemShock said:...SystemShock said:
I scoped this good article at Business Week Online (see, I'm educated), in which Cingular's CEO talked 'bout what the company was tryin' to do and where it actually stands now.
Some interestin' parts:
Ӣ The word "Verizon" comes outta his mouth a lot in the interview. Its crystal that that's who he compares himself to, and worries 'bout the most. As a result, the article is kinda 'Verizon-centric'.
Ӣ He knows their customer service lags behind Verizon's, somethin' he's not happy with.
Ӣ Says they're trying to be "best in class" by the end of 2007. So, two years plus to go still, if it works out.
Ӣ Talks about how they're still into the 'heavy-liftin
(continues)
SystemShock said:...
I scoped this good article at Business Week Online (see, I'm educated), in which Cingular's CEO talked 'bout what the company was tryin' to do and where it actually stands now.
Some interestin' parts:
Ӣ The word "Verizon" comes outta his mouth a lot in the interview. Its crystal that that's who he compares himself to, and worries 'bout the most. As a result, the article is kinda 'Verizon-centric'.
Ӣ He knows their customer service lags behind Verizon's, somethin' he's not happy with.
Ӣ Says they're trying to be "best in class" by the end of 2007. So, two years plus to go still, if it works out.
Ӣ Talks about how they're still into the 'heavy-lifting' of network integration, and how tha
(continues)
Yet he wants to be best in class.......Hmmmm with what. his looks. 2007? School will be long out by then and Verizon will be the "kleenex" of Carriers.
12-18 months behind a company that is moving faster in technological advancement and net activations. Sigman is a dreamer. Thats for entepreners..NOT CEOs.
'toward the bottom of the pack" is a huge understatement. Does that pack include Suncom? IF so he is really in trouble.
Best think to do from what he said is to sign a two year deal with anyone and check back later in 2007. Thats the best backhanded advice to be gleaned from his murmurings.
But give the man some credit, at least he sees the problems and admits 'em, which's a real good sign. He also admits Cingular isn't the best right now.
Now, if he's was blowin' some smoke 'bout how they're the best already an' that there's no problems, then I'd be thinkin' Cingular is done for. But he's not. An' he's got a good plan seems like. Whether he can really make it all happen, I don' know.
You're right 'bout the 'end of 2007' thing tho'. Even if everything goes Cingular's way, they admit they won't be best in class fo' 2 more years (at least), so I'm goin' with someone else 'till then.
Its like saying we can win even though we are behind 24 points at the half. The only way that can happen is if you can force a few fumbles THEN take the ball in. I don't think Verizon will fumble the ball and is on a scoring tear. 2007 is very close.
You see Verizon HAS to FAIL in order for Cingular to meet that lofty goal. Even IF Cingular has as good a network and better phones. (Well we all can see where better phones have got them).
I do see Verizon becoming the "Carrier to have"
That said Verizon's crippli...
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TenMidgits said:
Which begs the question:
How can Cingular catch up if Verizon does not slow down?
If Verizon doesn't slow down, then no, they probably can't catch up in net adds or churn, and Verizon will inevitably pass 'em and get the #1 spot back.
But what I get from Sigman's comments is he thinks that by the end o' '07, they'll have a network in place that's as good as Verizon's. The 3G high-speed one, I gather.
That network is s'posed to be really reliable too, so again from Sig's comments, that's s'posed to solve their churn and customer service probs too. 'cus if the network is Verizon-reliable then people won't leave in busloads like they're doin' now, and if the network is reliable, custom...
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SystemShock said:...TenMidgits said:
Which begs the question:
How can Cingular catch up if Verizon does not slow down?
If Verizon doesn't slow down, then no, they probably can't catch up in net adds or churn, and Verizon will inevitably pass 'em and get the #1 spot back.
But what I get from Sigman's comments is he thinks that by the end o' '07, they'll have a network in place that's as good as Verizon's. The 3G high-speed one, I gather.
That network is s'posed to be really reliable too, so again from Sig's comments, that's s'posed to solve their churn and customer service probs too. 'cus if the network is Verizon-reliable then people won't leave in busloads like they're doin' now,
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TenMidgits said:
I will be the first to say IF Cingular has equal service reliability. I will port back in a heartbeat in 2007.
I myself wouldn't go to them in '07 if all they got is equal reliability. 'cus if I still have to call customer service an' I get a angry unhelpful CS rep 'cus Cingular still hasn't fixed their CS, I don' need that static.
BeachSlapped said:
Every day I talk to custs who have noticed our improvement after the merger with ATT, and these cust's when asked they said that after noticing this improvement they are seriosly considering staying.
Sure bro, I believe ya, but that isn't bein' reflected in the churn numbers.
Cingular's churn rate actually went up last quarter, from 2.2 percent to 2.3 percent. Still a long road ahead, I think.
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PeakCelln said:
And now the only link to sanity and calming, are his loyal Indirect dealers, most of which were brought over from AT&T.
Maybe that's why he's gettin' rid o' them?
Maybe he had that planned from the start. ☹️
Geez, you know, Cingy isn't really that bad of a company (can't answer for the people that work for them) from the stand-point of being a customer and selling their services for the longest time...
Ta be fair tho', Cingular did it to themselves some too. They didn't mind the gettin' all the merger hype when it happened, and their ads seemed to imply that they'd be 'all that' really quick. Then it didn't happen, and the media is now askin' some tough questions.
Sigman is bein' smart 'bout it though. He's usin' the media to reset expectations. The 'best in class by end of 2007' stuff he's sayin' is actually real smart. He's tellin' em "Chill, we got this, jus' give us some time."
SystemShock said:
I think thats a fair point. The media does love to build people or companies up, then tear 'em down.
Ta be fair tho', Cingular did it to themselves some too. They didn't mind the gettin' all the merger hype when it happened, and their ads seemed to imply that they'd be 'all that' really quick. Then it didn't happen, and the media is now askin' some tough questions.
Sigman is bein' smart 'bout it though. He's usin' the media to reset expectations. The 'best in class by end of 2007' stuff he's sayin' is actually real smart. He's tellin' em "Chill, we got this, jus' give us some time."
Stan said the exact same thing about being best of class 2007 when the merger began. Nothings changed...
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CamelTowing said:...SystemShock said:
I think thats a fair point. The media does love to build people or companies up, then tear 'em down.
Ta be fair tho', Cingular did it to themselves some too. They didn't mind the gettin' all the merger hype when it happened, and their ads seemed to imply that they'd be 'all that' really quick. Then it didn't happen, and the media is now askin' some tough questions.
Sigman is bein' smart 'bout it though. He's usin' the media to reset expectations. The 'best in class by end of 2007' stuff he's sayin' is actually real smart. He's tellin' em "Chill, we got this, jus' give us some time."
Stan said the exact same thing about being best of class 2007 w
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I'm jus' not a hunn'd percent sure he was exactly like dat back in '04.
problem is.. can he turn this company around and could the company be successful against verizon, sprint and tmobile? could hsdpa, push to talk, completion of the integration, and others could help be a catalyst making cingular out of this little funk that they are having with declining subcriber growth per quarter?
time will tell..
he shows a lot of guts, and i praise him for that. 🙂
Thing is, I don' think he's gonna get 'em turned around in time to stop Verizon from re-taking the #1 spot. Seems like a lotta folks agree, if'n you check out the RCR News poll:
http://www.rcrnews.com/pollResults.cms »
Right now you got 62% of folks expectin' Verizon to "definitely" re-take #1, with only 15% sayin' "No way".
So the expectations fo' Cingular are not so good right now, which is why Sigman was smart to re-set expectations with his "We'll be great by end of 2007" comments. People can buy into that story, 'cus it makes a lot mo' sense than sayin' "We're great NOW, and there's no problems" ...
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well, i did my methodolgy on phonescoop about what i feel about what will happen with this quarter of 2005 and next year and i mentioned that according to those numbers, verizon will be ahead of cingular at the end of 2006. then obviously people didnt think so for all sorts of reasons lol...
i think you saw it...
https://www.phonescoop.com/carriers/forum.php?fm=m&f ... »
just one mistake, however...
" If Verizon outpaces Cingular again in 2006 by 2.5 million subscribers for the year (in 2006) that would mean that Verizon would have the lead in the top 1 spot in 2006 because Verizon would have 57.9 million and Cingular would have 57.3 million subscribers at the end of 2006. "
it didnt matter if verizo...
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Cingular might get 1 million net adds in quarter 4 like you say, 'cus Christmas is traditionally the busiest quarter, but why would Verizon get only 1.6m, if they got 1.9m in both quarters 2 and 3?
Seems with things pickin' up fo' Xmas, Verizon would a threat to break 2 million. Jus' my take on it.
well, i was just taking what they have been averaging over the 3 quarters, it isnt really taken on any future trends, just past ones.
verizon could perhaps get 2 million, but as i just pointed out it is just an averaged figure of what both verizon and cingular have been doing over the 3 quarters...
nothing more...
food for thought..
cingular in quarter 4 of 2004 got 1.8 million subscribers. (but this is a combination of att wireless also)
verizon in quarter 4 of 2004 got 1.7 million subscribers...
(information was taken from their website)
----
so there is some facts that i love, but we will find out soon becuase the 4th quarter is almost over.. (december 30th, fr...
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Oh n' bro, you can always argue stats, 'cus o' things like methodology and context. Though that can be a pain. 🙂
well yea, you can always argue stats but if you are arguing in the contrary with what the person is trying to say then basically you are setting yourself up to look like a fool...
basically if you have a sound opinion with facts it is hard to argue to the contrary.
thats my point. 🙂
I scope the point.
getgsm said:
Sigmon is probably just trying to save his job. You would have to be blind to not see that the Cingy ship is sinking and he is at the helm. It's time for another CEO change!
You'd think they'd give him at least until 'end of 2007/early 2008' to finish executin' his plan, an' then judge him by how well that goes, wouldn't ya?
After all, Sigman's sayin' that thas' how long it'll take to get it together, an' from what everyone else is sayin', 3 years after a merger is 'bout how long it DOES take, historically.
What'd suck fo' Stan is if his plan works but he gets fired before it does an' the new guy gets the credit. But thas' jus' speculation.
SystemShock said:...getgsm said:
Sigmon is probably just trying to save his job. You would have to be blind to not see that the Cingy ship is sinking and he is at the helm. It's time for another CEO change!
You'd think they'd give him at least until 'end of 2007/early 2008' to finish executin' his plan, an' then judge him by how well that goes, wouldn't ya?
After all, Sigman's sayin' that thas' how long it'll take to get it together, an' from what everyone else is sayin', 3 years after a merger is 'bout how long it DOES take, historically.
What'd suck fo' Stan is if his plan works but he gets fired before it does an' the new guy gets the credit. But thas' jus' speculation.
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CamelTowing said:...SystemShock said:getgsm said:
Sigmon is probably just trying to save his job. You would have to be blind to not see that the Cingy ship is sinking and he is at the helm. It's time for another CEO change!
You'd think they'd give him at least until 'end of 2007/early 2008' to finish executin' his plan, an' then judge him by how well that goes, wouldn't ya?
After all, Sigman's sayin' that thas' how long it'll take to get it together, an' from what everyone else is sayin', 3 years after a merger is 'bout how long it DOES take, historically.
What'd suck fo' Stan is if his plan works but he gets fired before it does an' the new guy gets the credit.
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dca said:
........Geez, you know, Cingy isn't really that bad of a company (can't answer for the people that work for them) from the stand-point of being a customer and selling their services for the longest time...
You are right Cingular is NOT as bad as perceived in reality. BUT..Perception is the rule. Especially in businesses of public concern and distrust like Car sales and wireless.
Right now Verizon is a Toyota selling at the same price as a Chevy. Now that's a friggin bargain. People for better or worse are thinking along those lines. Tats a hard ship to turn around.
Especially with internal issues with employees and dealing with Unions.
Being a Nextel afficianado (because I used to own a business that sold both Nextel and Bellsouth Mobility/Cingy, I made more money from Nextel) I really don't have an opinion on either of their outcomes, however, I do dislike the beatings that Cingy takes...
dca said:
Regardless, VZW got away with a lot of stuff that (if happened to Cingy) would've hindered any other carrier's future growth, ie: crippling a phone function that everyone is looking forward to because you think a consumer can get one over on you OR having your CEO say something in public like, "We don't care if your cell phone works in your house (even though that is one bone of contention on every consumer's minds especially if their business is their cellphone).
Imagine that? I to am incensed at the Verizon CEO's statements and especially their handling of the BT standard. BUT DESPITE those very public issues (and the recent loss of the V710 BT lawsuit) Verizon still claims more new custome...
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An' the Verizon CEO sayin' that people shouldn't expect their cellphones to work indoors is really dumb too. Most of the people I know who have Verizon keep it in part 'cus it DOES work real well in their house or inside the building where they work.
Verizon got lucky on both those screw-ups cus
1) the average person don' really know or care about BT
2) most people didn't hear the Verizon's CEO's dumbass comment. And even if dey DID, their Verizon service probably works indoors (all my friends do), so they don' care what he sa...
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What the heck, its been a long time since VZW's been scrutinized for anything rediculous they've done. For the mean time, I feel, they are taking everyone's pissed off subscribers, from every carrier. Once these people realize that VZW suffers from similar shortcomings they'll feel compelled to switch to somebody else...
Then you look at Verizon's really low churn rate, an' you see that they're KEEPIN' the pissed-off switchers from other carriers. Don' really think that's gonna change anytime soon, unless Verizon's CS or reliability goes belly-up alluva sudden.
I'm not saying that all of them will leave because the majority of them probably won't. What I am saying is that it will be interesting to see if VZW's churn numbers stay this low going forward from 4th quarter of 2006. I think they will stay that low, but it will be interesting to see.
I will not sit here and say "see you when you come back..." like some others but THIS WAS FULLY EXPECTED. For those who think this purchase of ATTWS was just about customers and being number one they continue to be wrong. They bought spectrum and POPS for growth, something they didn't have and couldn't buy from the FCC (unless they wanted to WAIT and get further behind). They knew they would lose customers.
I can tell you in North Texas we have EXTREMELY AGGRESSIVE churn goals of 1.5% that are being beat by Orange agents. While they do not publish churn on Orange vs....
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SystemShock said:...
I scoped this good article at Business Week Online (see, I'm educated), in which Cingular's CEO talked 'bout what the company was tryin' to do and where it actually stands now.
Some interestin' parts:
Ӣ The word "Verizon" comes outta his mouth a lot in the interview. Its crystal that that's who he compares himself to, and worries 'bout the most. As a result, the article is kinda 'Verizon-centric'.
Ӣ He knows their customer service lags behind Verizon's, somethin' he's not happy with.
Ӣ Says they're trying to be "best in class" by the end of 2007. So, two years plus to go still, if it works out.
Ӣ Talks about how they're still into the 'heavy-lifting' of network integration, and how tha
(continues)
You must have been at the top of your class.
Its-The-Network said:...SystemShock said:
I scoped this good article at Business Week Online (see, I'm educated), in which Cingular's CEO talked 'bout what the company was tryin' to do and where it actually stands now.
Some interestin' parts:
Ӣ The word "Verizon" comes outta his mouth a lot in the interview. Its crystal that that's who he compares himself to, and worries 'bout the most. As a result, the article is kinda 'Verizon-centric'.
Ӣ He knows their customer service lags behind Verizon's, somethin' he's not happy with.
Ӣ Says they're trying to be "best in class" by the end of 2007. So, two years plus to go still, if it works out.
Ӣ Talks about how they're still into the 'heavy-li
(continues)
Customer service was more defined as telephone support:ie billing, tech support questions, ETC.
Did I read into that right?
I don't think it's time for us to go out touting on a national basis that we have the best network until we do have the best network. I know where our network stacks up. There's absolutely no reason why we can't have as good a network as Verizon has. If we don't, we failed to execute.
The part where he talks' bout coverage an' holes is referrin' to the 3G (high-speed) network. But he also admits that they're about 12 to 18 months behind Verizon in gettin' it out.
On customer service, I thought he was jus' vague. He talks 'bout givin' customers a service summary that explains all the c...
(continues)
missmimi said:
nothing wrong w/ telling the truth and knowing what goal to improve on. I am glad he doesn't sugar coat things and say Cingular is the best-. It's good to know the competion and works towards being better.
I agree. I re-read the article an' came away even more impressed wit' the way he laid the issues right on the table w/very little BS.
http://www.businessweek.com/magazine/content/05_45/b ... »