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Best Buys Alters Focus of Mobile Stores

Article Comments  50  

Oct 16, 2008, 1:08 PM   by Eric M. Zeman

Best Buy Mobile is altering the focus of its stores. Best Buy Mobile stores will no longer sell just mobile phones and related accessories, but will also sell other mobile technology, such as music players. The stores will be small, averaging about 3,000 square feet, and will be added to shopping malls and plazas. The target for these stores is women, teens and others who wouldn't necessarily enter one of Best Buy's large retail stores. According to Best Buy and partner Carphone Warehouse, customers have responded well to the Best Buy Mobile stores. It will start with three stores in the coming weeks and open more over time.

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Oct 16, 2008, 3:09 PM

Oh sheesh

Notice how it's "Best Buy Mobile", not "Best Buy Phones"

They've been planning to sell things that allow you to be wireless. So, MP3 players, laptops with those lovely wireless cards, USB cables for cell phones for tethering, anything to get you away and disconnected.

That's my understanding of those stores models.
Yeah, we sell the MP3 and aircards, but my store doesn't have laptops. Some stores do. Most BBM Stores though can sell anything the big stores can sell and we have it shipped with no shipping costs to your home.
You know, this business model sounds a lot like a traditional Radio Shack store, without the electronic parts and batteries.
I like the fact that its a non-commission store.
As a customer I always feel I'm going to get sold whatever product or service that will make the salesperson the most commission.
I do recognize that I will pay slightly higher prices at a store like ...

Oct 17, 2008, 10:22 AM

Watch Out Radioshack

I kinda figured when I first heard this concept they were going to eventually do more and compete head to head with Radioshack. They will gradually offer more products. If I was Radioshack I would be worried.
Radioshack has good deals. Free Rumors, Touch 6900 for $99.99 no rebate.

Oct 17, 2008, 1:42 AM

There Turning into Carphone Wherehouse

I find it funny Car Phone Wherehouse here in the UK is looking more and more like a Mini Best Buy.

They have had good sucess selling MP3 players and cell phones. There is not a High Street here that does not have a CPW.
I'd like to see how it turns out.
As a quick aside, when I visited London I was totally bamboozled by the glut of CPW stores -- and all other chain stores/operator stores for that matter.

"There is not a High Street here that does not have a CPW" is a major understatement -- for a...

Oct 16, 2008, 2:28 PM


There are 26 stores open now with another 300 planned in the next year.
Actually, the 26 stores are Best Buy Mobile 1.0, these 3 stores are Best Buy Mobile 2.0 which will sell all the upcoming products while the 1.0's wont and also the 2.0 stores will be bigger.

Oct 16, 2008, 1:18 PM

I wonder....

If they will be like a regular cell phone store and pay commission or if they will stick with the parent company's business model. If they don't offer commission, good luck getting any decent employees 🤨
Nope, they don't work on commission and we have no rebates. And I work at one and we've had very good luck at getting good employees. So far (we've been opened for 2 months), I have not had one customer as mad as the ones that I've seen at regular Be...
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