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BLU Launches Premium "Bold" Brand With All-Screen N1

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Sep 9, 2019, 7:00 AM by Rich Brome
updated Sep 9, 2019, 11:00 AM

Updated: Corrected link.

BLU Products is launching a new brand of phones today called "Bold". The new brand will release just one or two "premium flagship and flagship-like devices" per year. The first model, the N1, is being released today for $250. It has an all-screen, notch-less design thanks to a pop-up selfie camera. The full-HD AMOLED display measures 6.4 inches. It has a curved black glass back and a solid metal frame. It's powered by a MediaTek Helio P70 chipset with 4 GB of RAM and 128 GB of storage, plus a memory card slot. Its dual rear cameras include a 16-megapixel Sony IMX499 main sensor plus a depth sensor. It has an optical fingerprint reader built into the display. It has a 3,500 mAh battery, wireless charging, and 18W fast wired charging via USB-C. It also has a 3.5mm headset jack. The software is stock Android 9. The phone is being offered unlocked with basic support for AT&T and T-Mobile networks, and potentially Verizon. It supports US LTE bands 2, 4, 5, 12, and 13. While supplies last, boldphones.com is offering a $50 instant rebate on the N1, for a net price of just $200. The phone is also available from Amazon at the full price.

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A quick look at the Bold N1, an attempt to offer a flagship experience for just $250. Where else will you find a phone for that price with a true all-screen design, pop-up selfie camera, in-display fingerprint reader, and wireless charging?

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Bold N1

6.4" display FHD+ resolution
MediaTek Helio P70 processor 4 GB RAM
3,500 mAh battery
Memory Card Slot, Headphone Jack (3.5mm), Wireless Charging, Fingerprint Reader

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