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RED Details 3D Content Strategy for Hydrogen One Phone

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Oct 16, 2018, 7:01 PM   by Rich Brome   @rbrome

At an event in NYC today, RED CEO Jim Jannard revealed how owners of the company's forthcoming Hydrogen One phone will be able to access and share 3D content. The phone has stereoscopic 3D cameras on both sides, and a "holographic" display that displays 3D content without special glasses. The phone will come with HoloPix, an Instagram-like app for sharing 3D photos. The company is also working on a FaceTime-like app for real-time 3D video chat, which should launch shortly after the phone launches. The company's Hydrogen Network service will offer paid and free commercial movies and video. The catalog of 3D films will include 55 titles from Warner Brothers, including The Hobbit. AT&T customers will receive Ready Player One and a Fantastic Beasts movie for free. Established content creators can apply to create their own channel on Hydrogen Network with paid and/or free content. The Leia Loft is a separate service for 3D-compatible games and apps, paid and free. RED claims that developers can make their games compatible with the holographic display very easily. 3D photos taken with the Hydrogen One are saved as JPEG files with the 3D data in metadata, so that they automatically display as 2D photos on any 2D devices they're shared with. Pricing and launch date with AT&T and Verizon have yet to be finalized.

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