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Liveblog of T-Mobile Un-Carrier 5.0

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Jun 18, 2014, 7:56 PM   by Eric M. Zeman
updated Jun 19, 2014, 5:52 PM

T-Mobile CEO John Legere takes the stage in Seattle tonight to make more big announcements. Legere is always entertaining, and past "Un-Carrier" events have brought big news such as the end of contracts, the end of phone subsidies, and paying other companies' ETFs. Tune in!

Jun 18, 2014, 9:14 PM: That's it for UNCarrier 5.0 / 6.0. Thanks for joining.

Jun 18, 2014, 9:14 PM: Looks like we are wrapping things up.

Jun 18, 2014, 9:12 PM: T-Mo says the UNCarrier movement will continue. Legere really believes that the industry has improved since it started with its new policies last year.

Jun 18, 2014, 9:10 PM: T-Mobile will also offer the Test Drive to business owners. Slightly different rules. Three phones for two weeks, instead of one phone for one.

Jun 18, 2014, 9:09 PM: John Legere is picking on CNet's Roger Cheng.

Jun 18, 2014, 9:09 PM: The test drive can be used once per year per household/credit card number.

Jun 18, 2014, 9:08 PM: T-Mobile says people who don't at least test drive its network are stupid.

Jun 18, 2014, 9:06 PM: The three executives are playing to the crowd while half-answering journalist questions.

Jun 18, 2014, 9:03 PM: free streaming service is an attempt to get people to think differently about how they use their data service.

Jun 18, 2014, 9:02 PM: T-Mobile says there is no commercial agreement with music providers. They worked together on the technical issues, but T-Mobile is paying for the services.

Jun 18, 2014, 9:02 PM: Question about net neutrality raised given the way T-Mobile is offering free streaming -- which could be viewed as preferential treatment -- is a possible bad idea.

Jun 18, 2014, 9:00 PM: T-Mobile hopes Test Drive will prove that its network has really improved over the last 18 months - filling in the coverage gaps that previously caused customers to leave the network.

Jun 18, 2014, 8:58 PM: T-Mo forecasts it will do at least a million test drives in the first year. If it needs to do more, it will.

Jun 18, 2014, 8:57 PM: The reason the test drive service involves the iPhone and not the Samsung Galaxy S5 is because T-Mobile wants to increase iPhone customers to its network.

Jun 18, 2014, 8:57 PM: It is Q&A time.

Jun 18, 2014, 8:55 PM: Legere just said "ideaer"

Jun 18, 2014, 8:55 PM: Legere says if T-Mobile's competitors respond, he'll be happy because that means they've change the industry.

Jun 18, 2014, 8:53 PM: T-Mobile employees scream their heads off.

Jun 18, 2014, 8:53 PM: Legere: What do you think about this news, T-Mobile?

Jun 18, 2014, 8:52 PM: It has some pretty good benefits, replay tracks as many times as you want, unlimited skips, no ads, over 20 million songs.

Jun 18, 2014, 8:51 PM: T-Mobile is giving Rhapsody UnRadio to its "Unlimited LTE 4G" customers, which are different from the Simple Choice Plans.

Jun 18, 2014, 8:50 PM: Customers have to use a Simple Choice plan to get the streaming music service.

Jun 18, 2014, 8:50 PM: T-Mobile says it will expand Music Freedom as it goes. Consumers will be able to vote for their favorite streaming sites and added over time.

Jun 18, 2014, 8:49 PM: T-Mobile claims its network can handle all the streaming.

Jun 18, 2014, 8:47 PM: T-Mobile today announced Music Freedom, a new service that allows customers to stream an unlimited amount of music across its network from most of the major providers. Customers on T-Mobile's Simple Choice plans will be able to stream music without it counting against their data plans. The offer includes Spotify, Pandora, iHeartRadio, Rdio, Beats, and others. Customers who hit their data limit for the month will still be able to stream music thanks to Music Freedom. It is available starting June 19.

Jun 18, 2014, 8:43 PM: T-Mo says 113m people stream music to their phones. Streaming music has increased 6x on T-Mo's network in the last two years.

Jun 18, 2014, 8:42 PM: Stream all you want, doesn't count against data allotment. Music has no limited. HUGE APPLAUSE.

Jun 18, 2014, 8:41 PM: Music Freedom.

Jun 18, 2014, 8:41 PM: T-Mobile just interrupted its UNCarrier 5.0 event to kick off its UNCarrier 6.0 event, which is about free music.

Jun 18, 2014, 8:39 PM: T-Mobile wants consumers to fight AT&T and Verizon. It has basically written Sprint off as a competitor.

Jun 18, 2014, 8:36 PM: T-Mobile: Bang our network for a week

Jun 18, 2014, 8:36 PM: The Test Drive works as follows: 1, order the phone, take it for a spin for 7 days, and then return it to the store. No charges. No commitments. Customers make no payments and no deposits.

Jun 18, 2014, 8:34 PM: T-Mobile's Mike Sievert is on stage now.

Jun 18, 2014, 8:31 PM: Legere: "We think everyone should cheat on their carrier. Every AT&T, Sprint, and Verizon customer should cheat and enjoy every minute of it."

Jun 18, 2014, 8:30 PM: T-Mobile is using sex to sell its "one-night stand" idea of test driving its network for free - cheating on your carrier before you switch.

Jun 18, 2014, 8:29 PM: The video is describing how ridiculous it is that the wireless industry wants its customers confused.

Jun 18, 2014, 8:28 PM: Video time!

Jun 18, 2014, 8:28 PM: Legere is talking about how much remorse is felt by people who buy new cell phones and then don't like it a few days later.

Jun 18, 2014, 8:27 PM: "High and mighty duopolists are raping you for every penny you have. The f@ckers hate you."

Jun 18, 2014, 8:26 PM: OMG, Legere is ridiculous. First F BOMB tonight.

Jun 18, 2014, 8:26 PM: Legere is really taking it to Sprint with its "Framily" plans.

Jun 18, 2014, 8:25 PM: 100M consumers covered by VoLTe. We are kicking their a$$ on both fronts.

Jun 18, 2014, 8:24 PM: "Our network is already faster than Sprint Spark and whatever the hell Sprint is doing."

Jun 18, 2014, 8:24 PM: T-Mobile says wide-band LTe has expanded to 16 markets as of today. That's two paired bands of 15x15 or 20x30MHz each.

Jun 18, 2014, 8:23 PM: T-Mobile claims to have 70% more spectrum per customer than Verizon. (OF course, if it had more customers, that number would go down.)

Jun 18, 2014, 8:22 PM: T-Mobile customers want data in addition to voice.

Jun 18, 2014, 8:20 PM: "Time that our coverage map starts changing."

Jun 18, 2014, 8:20 PM: T-Mobile is talking about its network and how it is built for data.

Jun 18, 2014, 8:20 PM: "Phone calls were an app" even though they were the main point of telecom networks.

Jun 18, 2014, 8:19 PM: Legere says competitors won't get rid of overages because "they are greedy bastards."

Jun 18, 2014, 8:18 PM: Legere called out some of the journos in the crowd for their Tweets. Also says mobile use is going to surpass fixed use as far as mobile access to the internet is concerned.

Jun 18, 2014, 8:16 PM: Legere is now rehashing what he's done as CEO for the last 18 months as far as transforming the company.

Jun 18, 2014, 8:16 PM: T-Mobile is talking about how important it is to listen to what customers want.

Jun 18, 2014, 8:15 PM: Legere is an egomaniac. This guy is eating up the screaming mob of employees here.

Jun 18, 2014, 8:14 PM: Legere: I talk to individual customers to find out what they want. "Research" is a complete crock of BS. If you talk to the individuals, you get the real results.

Jun 18, 2014, 8:13 PM: Legere: "[Our employees] are out of their goddamned minds all on their own."

Jun 18, 2014, 8:12 PM: Leger" There should be an energy drink next to the doobie in the bag we gave you.

Jun 18, 2014, 8:11 PM: An emcees is announcing John Legere as if he were a rock star.

Jun 18, 2014, 8:10 PM: I've never seen such an explosive intro to a tech event. T-Mobile is off its rocker.

Jun 18, 2014, 8:10 PM: T-Mobile: "WE WON'T STOP"

Jun 18, 2014, 8:09 PM: I wish I had earplugs. It is ridiculously loud in here.

Jun 18, 2014, 8:08 PM: The media are all chilled out in nice lounge chairs up front, but the theater is packed with T-Mobile fans/customers/employees.

Jun 18, 2014, 8:08 PM: Opening with a thunderous video of customer-appreciation videos.

Jun 18, 2014, 8:07 PM: The audience is insane. They are screaming at rock-concert levels.

Jun 18, 2014, 8:07 PM: T-Mobile's UNCarrier 5 event is starting now!

Jun 18, 2014, 8:03 PM: Things should be starting any minute now.

About the author, Eric M. Zeman:

Eric has been covering the mobile telecommunications industry for 17 years at various print and online publications. He studied at Rutgers Newark and University of Kentucky, and has a degree in writing. He likes playing guitar, attending concerts, listening to music, and driving sports cars.


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Jun 18, 2014, 9:39 PM

All hype

No doubt T-Mobile has improved, but this is still all hype. In Philly there are still large pockets of EDGE or even "no service" only 45 minutes from the city.

I can go from 4G to EDGE to LTE back to 4G all within a 5 mile stretch in NJ right outside the 5th largest city in America.

Keep improving the network-but it isn't even close to there yet in the heavily populated northeast IMO.
Considering how bad T-Mobile was before Legere took over, T-Mobile is working fast. I do realize that there are much better options out there, but I want to see how good they get by next year. I love T-mobile because it works excellent were I need it,...
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