Sony Has 'No Big Plans' for U.S. Market
Sony CEO Kaz Hirai today said the company is in no rush to conquer the U.S. smartphone market, nor China's. "Those two are the most important areas for us and we'll put substantial resources there. But not yet for the U.S. and China," said Hirai, speaking to journalists in Japan. "It's not realistic to try to do everything at once. In the U.S. we'll start gradually." Sony wants its smartphones to be the third-best selling devices worldwide, behind the Apple iPhone and Samsung Galaxy smartphones. The company has historically had poor traction in the U.S. At the moment, T-Mobile is the only U.S. carrier selling Sony's flagship Xperia Z smartphone, while Apple and Samsung's phones are available at all four of the major carriers. Rather than focus on tackling U.S. and China head on, Hirai said Sony is first aiming to win over consumers in Europe and its home market of Japan. Hirai didn't indicate when Sony might begin to make more effort in winning over U.S. smartphone buyers.
The Sony Xperia Z1S offers T-Mobile customers a top-notch media experience in a slim and attractive piece of hardware. Here is Phone Scoop's full review.
Sony knows that some people prefer smaller smartphones. That's why it shrunk the dimensions of the Xperia Z1 to create the Z1 Compact.
Sony announced the Xperia Z1S for T-Mobile, today. The device impresses with its waterproof design and high build quality.
Jan 6, 2014
T-Mobile today announced that it will sell the Sony Xperia Z1S smartphone. The Z1S is a version of the Z1 that has been optimized for T-Mobile's network and has several other, minor hardware adjustments.