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Verizon Announces Viva Movil Retail Stores for Latinos

Article Comments  65  

May 22, 2013, 1:24 PM   by Eric M. Zeman   @phonescooper
updated May 22, 2013, 2:12 PM

Verizon Wireless today announced a new company called Viva Movil, which is meant to help address the Latino population in the U.S. The company was founded by Jennifer Lopez, who serves as its chief marketing officer. Viva Movil is a partnership between Brightstar Solutions, for distribution, and Moorehead Communications, a Verizon Wireless retailer. The company will use social networking and online commerce to connect with the Latino population. The company is a retail chain that sells Verizon phones and tablets on Verizon's network with Verizon service plans. The stores will be designed in a way so that they are appealing to the Latino community, and all staffers will be bilingual. The company's web site is up and taking orders, and the first Viva Movil retail store will open on June 15 in New York City. Other markets, such as Los Angeles and Miami, will follow throughout the year.

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May 22, 2013, 1:54 PM

just checked out the viva movil website

I'm sorry to say it, but they are tapping into the illegal immigrant market.
How do you figure that? Are you saying that Latinos are illegal immigrants?

Please elaborate.
thagoat said:
I'm sorry to say it, but they are tapping into the illegal immigrant market.

Really? From what I gathered they're just reselling Verizon's service and therefore still requiring a credit check which req...
Spicy news!! They are offering a version of the HTC ONE. It's rebranded as the HTC Burrito. Ole' 😛
The website says "Language of your Choice"

I quote:

""You deserve a better shopping experience, from premium stores that are family friendly, to being addressed in the language of your choice....""

Really? I speak Thracian, circa 73 BC. Ca...
This company is just a reseller for Verizon. J Lo invested her money and is also selling accessories which people will buy just because she's involved with it. It doesn't cater to illegals because you need a SSN, etc. and it's a contract plan. Illegal...

May 26, 2013, 5:30 PM

This is terrible.

How dare somebody create a business catering to a preferred demographic?

Now if you'll excuse me, I need to go to buy some FUBU.

May 22, 2013, 2:45 PM


Simple answer because it would just make too much sense for them to speak english which last time I checked is part of the citizenship test. HMM shocker this is bull next lets get morgan freeman to start black only stores. Why not makes sense right.
I would not look at it that way. Any individual is free to practice their own religion, and do what they want, in any language. I think that is called Freedom, correct me if I am wrong. Also, you can live and work in the United States without being a ...
Morgan Freeman is one of the most un-racial blacks in America, how bout Chris Rock, he's very racial.
Pre-paid? Sprint I'm assuming would be the carrier of choice?
They could sell old 80s style car dash phones.

May 22, 2013, 1:37 PM

Jennifer Lopez ?

Am I wrong to be offended by this? I feel like they are just employing Jennifer Lopez to try to "grab" Latino customers. I mean, I know she is a huge star with them, but is this really the right thing to do ?

Viva Movil is Jennifer's company. She spent her own money to launch it. Verizon is simply her partner.
She's hot for 43 I'd do her 🤣

May 23, 2013, 3:55 PM

Not a very liberal return policy

"Phones returned with more than 450 minutes of talk time will not be accepted."

May 22, 2013, 2:23 PM

AT&T is doing a similar thing

Theirs is called Taco Bell.
bluecoyote said:
Theirs is called Taco Bell.

No Att just comes off a bunch of sicko's I mean is it me or does the guy on their commercials come off as a Pedophile? I get sick everytime I see their commercials.

May 22, 2013, 7:57 PM

I'm really suprised

A lot of ignorant comments from ignorant people. First and foremost this is Jennifer's company NOT Verizon. But you know money is money and has one color GREEN. If you own a business, are you going to turn away business? I hope not! Anyway, You mad though? LOL

May 22, 2013, 4:32 PM

The United States has NO OFFICIAL LANGUAGE

So for everyone complaining about minorities learning 'the' language, we dont have one.
Yes, English is the given one but this is a land of many. So relax.

On a side note, New Mexico is a state in the union where contracts and state paperwork can be legally written in spanish.

May 22, 2013, 3:38 PM

Is THIS their announcement?

Is THIS their big announcement?

I've been a Sprint customer for over seven years. I live in Phoenix. Sprint has no 4G or 4G LTE in Phoenix. I want to switch providers. Since they don't carry the HTC One, and I'm not satisfied by the 16GB DNA, I've been waiting for Verizon's "Big Announcement" hoping they'd announce the HTC One, or Droid DNA2 / Deluxe.

If I've been waiting since April for THIS announcement... what a huge disappointment. Ugh. Hurry up and get on with it.

May 22, 2013, 2:38 PM

So basically it's for when we have a

"Can't understand you, go to one of these locations instead." situation. Thanks J.Lo.
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