ZTE Grand XMax
ZTE has decided to reduce the number of devices it will bring to market during 2015. Rather than flood the market with a range of handsets, ZTE will focus on just a few devices that offer its core experience. Zeng Xuezhong, CEO of ZTE's phone business, told the China Daily Report, "We had a large volume in the market, but it did not help increase our brand value. We have introduced a strategy to increase the value - instead of the volume - of our products by focusing on developing core technology in major devices. There will be more products equipped with high technology that will be launched next year, which will help boost our presence in the high-end mobile industry." ZTE has long sold entry-level and mid-range devices in the U.S., most often through prepaid providers. Recently, it offered higher-quality handsets in the ZMax and XMax. ZTE didn't say when it intends to next launch new smartphones for the U.S. market.
Cricket Wireless today announced the ZTE X Max, the second big-screened phone to join the prepaid carrier's ranks. The X Max features a 6-inch 720p HD screen and 1.2GHz quad-core Snapdragon processor. The main camera rates 8 megapixels with an LED flash and HD video capture, and the user-facing camera rates 1 megapixel. The X Max includes 8GB of internal storage and supports memory cards up to 32GB. It runs Android 4.4. KitKat. The phone comes with the Peel Smart Remote app, which allows owners to discover TV content directly on their handset. The ZTE X Max goes on sale online and in stores October 10 and will cost $200. For a limited time, Cricket is offering a $100 bill credit to customers who switch from MetroPCS or T-Mobile.