Effective August 11, T-Mobile re-launched the EasySpeak prepaid product and changed the prepaid branding from "EasySpeak" to "T-Mobile To Go" in order to focus on the fastest growing rate plan segment, prepaid. The prepaid segment is growing at a more rapid pace than postpaid, and T-Mobile wants to take advantage of this trend and take T-Mobile To Go to the next level! In unison with this rebrand, prepaid will no longer be called "prepaid." Prepaid will now be described as Pay As You Go in order to target and focus on the largest wireless segment - young adults ranging in age from 18-24. T-Mobile To Go is the Pay As You Go provider that offers what young adults want - the coolest devices and the coolest ways to communicate!

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