To all the Orange people, you can now be blue
By David Beasley and Amy Thomson
Nov. 18 (Bloomberg) -- AT&T Inc., the largest U.S. phone company, lost its bid to stop a Verizon Wireless advertising campaign that AT&T says unfairly depicts its network coverage.
U.S. District Judge Timothy Batten said that while the ads, which use maps to compare the companies’ third-generation networks, might be “sneaky†or “clever,†they are “literally true.†AT&T will have another chance to ask the court to prohibit the ads in a Dec. 16 hearing. Batten said AT&T is unlikely to prevail.
Verizon’s “There’s a Map for That†ad suggests that AT&T customers can’t f...
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