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VZW Voyager Marketing

vfa427

Nov 17, 2007, 7:19 PM
I've seen a few posts on here about the hype (or lack thereof) on The Voyager. I just thought I would tell you guys that Verizon has 1 huge billboard and 2 smaller ones next to it, at the entrance to Penn Station in New York. The big billboard had the 4 "next" phones, and the 2 smaller side billboards each featured the Voyager and the Juke. I was really excited to see some sort of hype, and thought I would pass it along. 🙂
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wfine81

Nov 17, 2007, 11:37 PM
I think they could do a hell of a alot better with the hype, they need to hire apples crew to market this thing, I havent seen anything.


\The Voyager is going to be a great phone, they could have marketed it 100000000000 times better
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vz_wireless

Nov 18, 2007, 10:21 AM
These ads are in most big cities right now.

In the SF Bay Area, there's a rotating billboard coming off the Bay Bridge with the same ad. A couple 100 thousand people a day drive right by it. Seems like a good marketing choice.
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rob21i

Nov 18, 2007, 10:34 AM
I think verizon's thought is it's not about the phone it's about the service so I don't think you will see an iphone like campaign for the voyager.
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lilgabe1

Nov 18, 2007, 11:09 AM
I dunno...VZW did hype the chocolate up alot. That phone was a bigger hit overseas than it was here...
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robtheman

Nov 18, 2007, 11:59 AM
I have yet to see any marketing for the Voyager. They'd do better to have commercials for the Voyager instead of billboards. Billboards reach a much more limited audience.
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MidnightDT

Nov 18, 2007, 1:17 PM
VZW can afford to have both. Billboards are very good because in the right area they are seen by hundreds of thousands of people a day and multiple times a day.

Commercials will come soon I am sure of that, I just hope they will be good.
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bkw79

Nov 18, 2007, 2:59 PM
Yeah, the Chocolate was advertised well, and the Juke had more advertising, but the phone that could generate the most money that they'd made from a cell phone, not so much. I don't understand why they aren't showing it all over tv.
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marshefen

Nov 18, 2007, 7:17 PM
I've seen a commercial for this phone. It doesn't really show the features that much though, and says available soon. I'm sure this week there will be some new ones.
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kbreeze415

Nov 18, 2007, 7:56 PM
There is one commercial i saw the other day for the voyager it doesnt really highlight the features of the phone besides the touch screen, basically the commercial has a bunch of voyagers stacked up like dominos and then they use a finger to press the screen and of course the screen comes on the phone falls back and thus the domino affect ends the commercial. kinda lame if u ask me 😕
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cityguy

Nov 18, 2007, 11:14 PM
I saw at least 6 TV commercials for the phone over the weekend, and I'm not a big TV watcher. I've also seen several billboards here in the Phila area.
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lilgabe1

Nov 19, 2007, 12:54 AM
The only one I saw was the dominos...
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