Pudding Looks To Watch Phone Calls For Ad Targeting
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Why and how this is legal..
To start off with, a company doesn't have the capability to start such a service with current customers due to contracts and one major fact, the phones do not have the software built into the OS. I'm surprised everyone who has posted hasn't determined this while stating such things as class-action lawsuits and all that BS. If a pre-paid service does this, it will be apart of the service agreement you agree to to use the service.
I don't for-see a major company doing this at all. As far is people listening into your phone calls, they can do it already and are whether you like it or not. How Pudding is going to do it is all software based. But I have one question... how the hell do people see these ads when your in a phone call? Th...
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There was a trial a few years ago with a phone that the entire shell of the phone was a screen that would allow the phone to change look at whim. I don't remember what it was called, but would allow you to custom Wrap a phone. They looked at this pretty heavily for ads. The project was eventually discontinued due to lack of hardware support. IE battery technology.
However they could easily make use of the phones external screen with the ad you might now see it but everyone else will.
Ads in this fashion were discussed last year. taking advantage of the external screen when your phone is not in use on your holster and the like.
Personally I think that if this is done with software and not someone listening in. The data is not ...
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