Pudding Looks To Watch Phone Calls For Ad Targeting
Jan 4, 2008, 3:08 PM by Eric Lin
Pudding has received $8 million in funding to port its advertising technology to cellular and VOIP calling. Pudding listens to phone conversations for keywords, and when a match is heard, it will deliver a targeted ad to the user's screen. No carrier has signed on with Pudding, however carriers like Virgin Mobile and Blyk both are experimenting with ad-supported calling.
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Why and how this is legal..
I don't for-see a major company doing this at all. As far is people listening into your phone calls, they can do it already and are whether you like it or not. How Pudding is going to do it is all software based. But I have one question... how the hell do people see these ads when your in a phone call? Th...
If my carrier were to do this I would drop them, ETF or anything I don't care, that is a major violation of privacy.
I don't know how they could even get away with this.
Now how they do it is the thing, if they offer free minutes if they do it, and all sms/mms coming and going from these offers are free. As well as an opt out if you don't ...
Class Action Lawsuit in Horizon Against Any Carrier
Honestly, it's completely legal and your case is going to get thrown out instantly. Any carrier that decides to do this will make sure all their legal bases are covered in that fine print.
Just a friendly reminder, to all the kids out there that are saying the darndest things: Have a Coke and a smile and put the chocolately deliciousness in your mouth so it goes to your stomache and your stomache says "thank you for the Jello pudding"
This Technology would be a total invasion of pri...
Out of Control
Ad's help ofset cost. I personally object to having ad's sent to my phone in this manner, but eventually people just ...
all the carriers have to do is either have an initial "line" on their activation sheet signed that documents what the intention of the signature is for & thus permits the advertising to the persons phone... or just put it in super small print at the bottom of the paper where ppl never read whats there to begin with.
I dont see this catching on with larger companies... but smaller companies that are looking to help keep themselves above water, i would think would be the interested parties... because i would believe Pudding would be paying them some sort of fee to have their database of advertisments dispursed across that companies network of phones.
I'm sure there will be some sort of "block feature" for an extra fee...
phones are going to start running poorly and are going to require virus protection because of all of this. I guess there's even more money to be made.
I see all the angry customers already...