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Pudding Looks To Watch Phone Calls For Ad Targeting

Article Comments  22  

Jan 4, 2008, 3:08 PM   by Eric Lin

Pudding has received $8 million in funding to port its advertising technology to cellular and VOIP calling. Pudding listens to phone conversations for keywords, and when a match is heard, it will deliver a targeted ad to the user's screen. No carrier has signed on with Pudding, however carriers like Virgin Mobile and Blyk both are experimenting with ad-supported calling.

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This forum is closed.

This forum is closed.


Jan 6, 2008, 6:23 PM

Why and how this is legal..

To start off with, a company doesn't have the capability to start such a service with current customers due to contracts and one major fact, the phones do not have the software built into the OS. I'm surprised everyone who has posted hasn't determined this while stating such things as class-action lawsuits and all that BS. If a pre-paid service does this, it will be apart of the service agreement you agree to to use the service.

I don't for-see a major company doing this at all. As far is people listening into your phone calls, they can do it already and are whether you like it or not. How Pudding is going to do it is all software based. But I have one question... how the hell do people see these ads when your in a phone call? Th...
There was a trial a few years ago with a phone that the entire shell of the phone was a screen that would allow the phone to change look at whim. I don't remember what it was called, but would allow you to custom Wrap a phone. They looked at this pr...

Jan 6, 2008, 5:19 PM


I can see the ALLTEL Chad dude doing this and dis'ing your phone company.

Jan 6, 2008, 2:13 PM


I have to say that this is one of the most disgusting ploys I have ever seen.

If my carrier were to do this I would drop them, ETF or anything I don't care, that is a major violation of privacy.

I don't know how they could even get away with this.
It is a change is service, in all likelihood, you won't have to pay an ETF.

Now how they do it is the thing, if they offer free minutes if they do it, and all sms/mms coming and going from these offers are free. As well as an opt out if you don't ...

Jan 5, 2008, 9:34 PM

Class Action Lawsuit in Horizon Against Any Carrier

I along with other colleagues will file a class action lawsuit against our carrier which begins using this technology. Any carrier that elects to do so will loose hundreds of thousands of user's (and potentially millions in lawsuits). This is a major invasion of one's privacy.
I'm sure they will "loose" tons of money....lol

Honestly, it's completely legal and your case is going to get thrown out instantly. Any carrier that decides to do this will make sure all their legal bases are covered in that fine print.

Jan 5, 2008, 5:11 PM


This iiiiiiiisssssss Bill Cosby, buahhhhhhh.

Just a friendly reminder, to all the kids out there that are saying the darndest things: Have a Coke and a smile and put the chocolately deliciousness in your mouth so it goes to your stomache and your stomache says "thank you for the Jello pudding"



Jan 4, 2008, 4:05 PM


wouldn't this be considered one of those things like big brother is watching. if the cia got in trouble for it wouldn't a company named after a ice-cream wannabe, to.
haha. I agree this seems like it would be illegal on many different levels. If any carriers decide to use pudding they better plan on offering free service. Horrible idea!
What would it be like. I say crap on the phone and then laxitve ad comes streaming to my phone. I talk to my wife about maybe doing what married people do and comdom ads and Viagra come to my phone.

This Technology would be a total invasion of pri...

Jan 4, 2008, 3:27 PM

Out of Control

Ugh. Advertising is getting out of control and I'm sick of it. Just the other day I got fed up with ads on my yahoo mail that I paid the $19.99 yearly fee to see NO ADS. Yes, the reason they put ads is for people to spend money. Yes, I spent money to see no ads requesting me to spend money. It's a lost cause for the consumer it feels. But seriously, when is enough going to be enough?
What ad's are that bad that you've shelled out 20 bucks to not get ads? have you tried Gmail? Ad's bother you THAT much??? weird.

Ad's help ofset cost. I personally object to having ad's sent to my phone in this manner, but eventually people just ...

Jan 4, 2008, 6:07 PM


sadly its legal.

all the carriers have to do is either have an initial "line" on their activation sheet signed that documents what the intention of the signature is for & thus permits the advertising to the persons phone... or just put it in super small print at the bottom of the paper where ppl never read whats there to begin with.

I dont see this catching on with larger companies... but smaller companies that are looking to help keep themselves above water, i would think would be the interested parties... because i would believe Pudding would be paying them some sort of fee to have their database of advertisments dispursed across that companies network of phones.

I'm sure there will be some sort of "block feature" for an extra fee...

Jan 4, 2008, 4:48 PM


I'm going to invent a virus protection program for cell phones and become rich.

phones are going to start running poorly and are going to require virus protection because of all of this. I guess there's even more money to be made.

I see all the angry customers already...
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