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Merger Approval Means Cingular Will Be Renamed AT&T

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Is this another April Fool's joke early?

bones boy

Jan 2, 2007, 11:26 AM
Come on, Phonescoop. You've done this to us before.

Actually just kidding, I guess this name change was expected. Oh well. I will not miss seeing Cingualr or Cingalur in these forums. Now you can easily hold your SHIFT key down and type: AT&T. Very easy.

Jan 2, 2007, 2:07 PM
bones boy said:
Now you can easily hold your SHIFT key down and type: AT&T. Very easy.

actually, the correct spelling for the "new" at&t is in lowercase - even easier!

Jan 2, 2007, 2:15 PM
Actually, it's not.

The corporate logo is in lowercase letters, but any other reference to the company in type is in uppercase. Look at AT&T's website. The only lowercase appearances are in the corporate logos.

Jan 2, 2007, 2:23 PM
ah yes, i just found the section in the content guidelines that refer to this - my mistake:

# When using our name in text, never use lowercase letterforms to represent our company or legal name (e.g., at&t or at&t, Inc.).
# Always use all uppercase letterforms (e.g., AT&T or AT&T, Inc.) when referring to our company or legal name in text.
# When referring to the AT&T Web Site, write att.com. (e.g., To find out more about DSL, visit att.com.)
# Our new signature is the only application to use lowercase letterforms.

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