What constitutes price is called competition. The competition sells similar high end devices in the same price range. So in the end if Brand "X" sell a device for $1050.00, and Brand "Y" sells a device for $1100.00, then it’s a matter of which featu... (continues)
In the world of high end smartphones, the iPhone XS Max is right in line with other premium devices of similar quality. If a customer is looking to spend 800 to 1000 dollars on the competition, then how is 1100 dollars "shockingly high"?