AT&T to Add Eco Ratings to Phones
Updated: shortened headline
AT&T today announced that it will offer ratings for its phones that provide consumers with a basic level of information about how ecological the product is. The eco-rating system will cover items such as materials used, energy efficiency, manufacturing processes, and end-of-life treatment for the device. Manufacturers will have to measure their devices against 15 criteria developed by AT&T for the eco-rating system. The criteria note things such as what percentage of recycled materials were used in the device's manufacture, and information on how much lead, cadmium, mercury, nickel and antimony trioxide/antimony compounds are used in the device. AT&T will then assign a score and make the ratings visible within its stores and on its web site. The idea is to provide its customers with the information they need to make decisions that suit their lifestyle. The program will launch later this year.
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Missing the point
But, just like there are people who are label readers of food products, you have more than you think, who would be interested in this info. Even if they still decide to buy the product, ...
When I'm at the grocery store and I want ketchup, I dont care if the no-name brand is $1.00 less and comes in an Eco-Plastic ...