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Fujitsu Targeting Late 2012, Early 2013 for US Market Entry

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Jan 13, 2012, 2:13 PM   by Eric M. Zeman

"North America is our priority market," said Fujitsu Senior Executive Vice President Hideyuki Saso in an interview with AllThingsD. Fujitsu sells Android and Windows Phone smartphones in Japan, but has yet to tackle the US market. It is looking at how to enter the market in such a way that it isn't just another player. "If we try to do [the] same thing as our competitors, it is going to be tough," said Saso. "We would like to identify the right way of entering the North American market that would make use of our technology and expertise to make a steady landing. We don't want to be just another mobile phone. We want to be special." Some of the features available on Fujitsu's smartphones in Japan include water proof models that are very thin.

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