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AT&T to Launch New Location Services for Business

Article Comments  1  

Jan 5, 2011, 11:24 AM   by Philip Berne

At its annual AT&T Developer Summit today in Las Vegas, AT&T has announced it will show off its new AT&T Location Information Services. This expands AT&T's existing Mobile Resource Management services, bringing location-aware tracking for corporate assets, employee devices and consumer handsets. With a Location Xchange Gateway from LOC-AID Technologies, business users can use x/y coordinate tracking, geofencing, geocoding and location information to track customers and mobile devices. This should help businesses create solutions for fraud prevention, mobile marketing and device authentication, as well as providing mobile analytics and asset tracking. Similarly, AT&T is also working with TechnoCom's Location Platform as a turn-key location and messaging service. TechnoCom's platform can enable a wide range of potential services, including roadside assistance, fraud protection, mobile advertising, and personal or family security.



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Jan 5, 2011, 11:46 AM

LBS 2010

It’s good to see that the momentum LBS had in 2010 is continuing right away in 2011. The fact that AT&T is now in the game is HUGE, and any enterprise app developer that’s serious about location-based services should really be excited about this news. Also, I’m not surprised to see LOC-AID in the middle of another big industry announcement around location. I’ve followed them for a while now, and can say that they’re definitely turning into one of the key players in LBS. They’ve got a developer-friendly platform with single API to get network-centric location data for pretty much any mobile device. A lot of good info for developers on their site (www.loc-aid.com).
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