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Network Operators Agree to Standardize Marketing Practices

Mar 30, 2009, 8:05 AM by Eric M. Zeman

Today the Mobile Marketing Association and top U.S. wireless network operators announced plans to consolidate and standardize their mobile marketing practices. AT&T, Sprint, T-Mobile and Verizon Wireless are all on board. What this means for the end users is that there will be a more consistent experience across the different carriers as to how they see advertisements and other marketing materials presented. The carriers and their marketers will benefit by seeing more efficient campaigns, faster time to market, better monitoring and auditing, and reduced costs across the board that are expected to save $200 million annually within the industry.

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Comments

This forum is closed.

This forum is closed.

smcgarvey6

Mar 30, 2009, 4:14 PM

Jobs!

And with this how many jobs will be lost?
👿

jgreg

"The carriers and their marketers will benefit by seeing more efficient campaigns, faster time to market, better monitoring and auditing, and reduced costs across the board..."

Sounds like an oblique move to further develop price fixing, thereby ke...
(continues)

BigShowJB

biggest job impact if any would be in the advertising and other creative department and field

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