One of the bigger brand announcements of the week came from Sagem and Puma. The two companies teamed up to deliver the Puma phone, which offers users into the whole "sport" lifestyle a phone to call their own.
As a handset, it's nothing spectacular to look at. In fact, it looks like the Palm Pre, but without the slider. The screen looks good, especially with the red and black Puma coloring that's used on most screens. There are several hardware buttons, such as send/end and back, below the touch screen. The felt a little wobbly on the unit we played with. Its rounded shape means it slips easily into/out of pockets, and it is certainly compact.
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Nearly the entire back surface of the phone is a solar cell. It collects energy from any light source (sun, incandescent, fluorescent) to power the phone. Sixty minutes of sunlight gives you 15 minutes of talk, 35 SMS messages, or 2 hours of music playback. It's not really attractive, but I really like the idea of using solar energy to power phones.
The user interface was completely custom designed from the ground up. In reality, it's a vehicle to promote the Puma brand. Everything about what the UI offers ties back to the things an active, Puma-loving person is going to want to do.
There are a lot of sports-related applications on board, such as a pedometer, a GPS-equipped bicycling app that will map and record routes and a really neat stopwatch. The Puma also has plenty of lifestyle apps, such as the camera, music and video playback, social networking, and of course quick and easy access to the Puma World site/store.
Who knows if or when it might ever reach the U.S. market, but it's an interesting exercise in using brand power and community to sell a phone.
Feb 27, 2019
Each year, we trek to Barcelona to check out the mobile industry's latest and greatest at the industry's largest trade show: MWC. It's not all great, so after seeing it all in person, we pick out the real winners for our Best of MWC awards.
After "soft-launching" with the Plex phone last year, TCL is now previewing its first widely-available lineup of own-brand phones: the 10 series, all of which offer premium features for under $500. TCL officially announced very few details of the three phones, but shared more with Phone Scoop in a hands-on session.
Oct 3, 2018
LG today announced the W7, a unique, hybrid wearable that combines certain aspects of regular watches and smartwatch. LG says the watch was developed with the help of Swiss watchmaker Soprod SA, meaning it has a traditional design with a chrome bezel and support for standard 22mm straps.
May 9, 2018
Google today offered developers a new build of Wear OS for select Android smartwatches. The update chiefly installs the Actions on Google feature that Google announced earlier this month, but it also introduces more power-related enhancements and a dedicated battery saver mode.