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Qualcomm Revamps Snapdragon Branding

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Nov 22, 2021, 11:00 AM   by Rich Brome

Qualcomm is shaking up it Snapdragon branding and model numbering scheme. Going forward, "mobile platforms will transition to a single-digit series and generation number, ... starting with our newest flagship Snapdragon 8-series platform." Qualcomm is expected to announce that chip and its official name next month. The company will also use "Snapdragon" as more of a standalone brand, instead of spelling out "Qualcomm Snapdragon", and drop "5G" from official product names, since "5G has become ubiquitous across our Snapdragon Portfolio eliminating the need to call it out specifically on assets."

source: Qualcomm



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