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AT&T Intros Mix-And-Match Unlimited Plans

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Sep 29, 2020, 10:35 AM   by Rich Brome

AT&T has tweaked its unlimited postpaid service offering to allow mix-and-match family plans. AT&T calls this "Unlimited Your Way". Each family member can now choose the unlimited plan right for them, while taking advantage of multi-line discounts. For example, with a five-line account where two customers wanted the Unlimited Elite plan, AT&T previously required that all five family members have the Unlimited Elite plan for $45/line/month, running $225/month total. Now, AT&T will allow three of the five lines to choose the Unlimited Starter plan (for example) instead, which runs $30/month/line, for a total of $180/month, a $45/month savings. The details of each Unlimited plan are otherwise unchanged from what AT&T announced almost a year ago. Verizon debuted mix-and-match plans over two years ago.

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