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AT&T Tweaks Unlimited Plans

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Oct 30, 2019, 2:34 PM by Rich Brome
updated Oct 30, 2019, 5:20 PM

AT&T is introducing new unlimited plans that drop the live and on-demand TV package included with the existing Unlimited &More plans. Accounting for that and other minor changes, pricing stays about the same, with unlimited plan choices (and price points) increasing from two to three.

The new entry-level plan is called Unlimited Starter and costs $65/month for a single line, down from $70/month for the old Unlimited &More plan. Multi-line discounts can bring that down to $35/month/line for an account with four lines. As with the plan it replaces, data, voice, and texting are unlimited across the US, Canada, and Mexico, and texts from the US to over 120 countries are free, but video is limited to SD quality and mobile hotspot is not allowed.
The new step-up plan is called Unlimited Extra, replacing Unlimited &More Premium. The new plan is cheaper, but does not include a premium streaming service of choice, nor HD video streaming. It does include everything in the Starter plan plus 15 GB of mobile hotspot data. Unlimited Extra will run $75/month for a single line, (down from $80/month for the old Unlimited &More Premium plan.) Multi-line discounts can bring that down to $40/month/line for an account with four lines. Both Unlimited Starter and Unlimited Extra will launch on November 3rd.
Unlimited Elite is AT&T's new top-end plan, and AT&T's only unlimited plan to allow HD video streaming. It also includes 30 GB of mobile hotspot data. Instead of a choice of premium streaming service, HBO is included. AT&T owns HBO. Unlimited Elite will cost $85/month for a single line. Multi-line discounts apply, such as $50/month/line for four lines. This plan will be available "in the coming weeks".

All of the pricing cited above is after applying AT&T's discount for auto-pay and paperless billing, (which was true of AT&T's existing plans as well.) AT&T offers an additional 25% discount for military, veterans, and first responders and their families.

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