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Quibi Reveals Plans for Original Video Shows in Both Portrait and Landscape

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Jan 8, 2020, 5:50 PM   by Rich Brome   @rbrome

Quibi, short for "quick bites", is a new video streaming service designed specifically for phones. It will launch in early April and cost $5/month, or $8/month for the ad-free version. To optimize for phone viewing, all content is available in both landscape and portrait orientation, and users can switch orientation at any time while watching. All Quibi content is original, filmed and framed specifically to work in both orientations. Also, all content is ten minutes or less, for viewing on the go. Quibi has been busy teaming up with big names and giving them big budgets to produce original content. They're working with, among others, Zac Efron, Idris Elba, Kristen Bell, Chrissy Teigen, Kendall Jenner, Tyra Banks, Steph Curry, and 50 Cent. The company has raised $1 billion. The top-tier programs are budgeted at up to $125,000 a minute. The company plans to roll out more than 175 original shows and 8,500 episodes within its first year.

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