Asus CEO Departs Amid Internal Reorganization
Dec 13, 2018, 1:04 PM by Eric M. Zeman
Asus today said its CEO, Jerry Shen, plans to vacate his leadership role after a tenure of 11 years. Shen has been in various roles with Asus for more than 25 years, and oversaw the company's PC and phone businesses. Asus is adjusting its strategy moving forward and will target gamers and power users. The company's latest, the ROG Phone, is a high-end offering for the gaming market. Shen is headed to a startup called iFast where he will serve as chairman and CEO. Asus plans to adopt a co-CEO structure with responsibilities split between executives S.Y. Hsu and Samson Hu. The change goes into effect January 1, 2019.
Asus has for the most part contented itself with sticking to entry-level and mid-range smartphones. The ROG Phone is a dramatic leap for the company.
Asus' dedicated gaming phone in a beast of a device. The ROG Phone has an overclocked processor, a fast display, and a bevy of accessories meant to help it out-game the competition.
Oct 19, 2018
Asus has made its ROG gaming phone available to U.S. consumers.
Oct 10, 2018
Asus says U.S. consumers will be able to pre-order the ROG phone starting October 18.
Oct 5, 2018
Asus North America published a teaser on its twitter account this week that strongly suggests its flagship gaming phone will be sold in the U.S. The tweet contains a darkened image with what looks like the ROG phone in the background.