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Google Maps Lets People 'Follow' Their Favorite Stores

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Oct 25, 2018, 8:00 AM   by Eric M. Zeman   @zeman_e

Google has found another way to link people with retailers, restaurants, and shops. Using Google Maps for Android, people can search for their favorite places, such as coffee shops or record stores, and tap the new "Follow" button. News from the followed place will then appear under the For You tab within maps. Places can advertise sales, offers, and events in this space where followers can check in for updates any time. Google Maps is also making it possible to keep tabs on places that haven't even opened yet. Businesses prepping new locations can add profiles to Maps as much as three months before launch. People can follow the profile as soon as it becomes available, where they can be kept up-to-date on launch details. Google says these features are rolling out over the next few weeks.

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