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Google Adds Google Lens to Google Images

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Oct 25, 2018, 7:47 AM   by Eric M. Zeman   @zeman_e

Following up on an announcement it made last month, Google has incorporated Google Lens visual search into Google Images. When people conduct image searches on their phones, they'll now see a tool to initiate a Google Lens query. The tool lets people indicate what part of the image they want to identify and Google will attempt to find the answer. Google says it is relying on Google Lens' AI technology to detect and analyze objects within image search results to more easily identify them. Google will indicate that it has identified an object by placing a white dot on the object in the image. Touching the dot calls up the web-based results explaining what that item is, such as a couch, and where it can be purchased. Google plans to add more items, including animals and landmarks, over time. Google Images was also updated with new ranking tools that sort images by usefulness and freshness, as well as direct links to the image source. Moreover, Google Images will contain more context with results, such as captions, to offer more insight. These changes to Google Images are available in English via the mobile web starting today. Google didn't say when it will add Lens to the mobile Google Search app.

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