Samsung to Shift Strategy, Bring New Features to Mid-Range Phones First
Samsung is rethinking how it develops phones and plans to make a significant change in strategy. Moving forward, the company will introduce the newest features to devices at the $400 price point, such as the Galaxy A series, rather than to flagship models such as the Galaxy S or Note. "In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end," said Samsung mobile chief DJ Koh in an interview with CNBC. The new, cutting edge features will appear on a mid-range phone by the end of the year, according to Koh. Part of the thinking behind this change is due to the slowdown in sales of high-end models, which are too costly for many people. "So we are very much focusing on millennials who cannot afford the flagship," continued Koh. "But how can I deliver meaningful innovation to our millennials? That's the reason I'm trying to differentiate the mid-section." Samsung also needs to find a way to compete with Chinese rivals, including Huawei and Xiaomi, which have a plethora of good phones available at affordable prices.
Feb 20, 2019
The tenth edition of Samsung's Galaxy S series of flagship phones includes, for the first time, four different models spanning a range of sizes and price points. Samsung announced the Galaxy S10 series today at an event in San Francisco.
Apr 19, 2018
Motorola today announced four new affordable Android phones coming to the U.S. market before mid-year.
Feb 25, 2018
Samsung today announced the Galaxy S9 and S9+ phones, updates to last year's S8 models. The devices bear a striking resemblance to their predecessors and make only modest changes to the hardware.
Sep 12, 2018
Apple today announced the fourth-generation of Apple Watches. For the first time since the original Watch, Apple is changing the dimensions of its smart wearable.