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Carriers Seek To Compete With Google, Yahoo!

Feb 5, 2007, 2:52 PM by (staff)

Many of the West's largest carriers, including Cingular, are considering joining together to create an alternative mobile search platform. The carriers would prefer that they receive the ad revenue from sponsored search links instead of Yahoo! or Google. Yahoo! has begun to include ad links in its mobile search results, and Google expects to do the same shortly going on to predict that ads will make its mobile applications profitable in 2008. The carriers may decide to build their own service, including search and advertising, from the ground up which each carrier could brand as their own. Or they could create a advertising clearinghouse that search services could use with access to hundreds of millions of subscribers all over the world. Although most manufacturers have deals with Yahoo!, Google or both to include their services on handsets, few carriers have such deals with the search portals, although many offer access to them.

Telegraph »

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Comments

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This forum is closed.

theyellowdart

Feb 5, 2007, 3:33 PM

just one more example

of carriers trying to stick their grubby fingers into everyone else's business, literally.

i would rather have my carrier focus on making their network rock than having them focus on all this stupid proprietary crap. this is like comcast or att trying to compete with google, just because they control the internet connection. dumb.

eric Lin

comcast and ATT are trying to find a way to charge google for reaching people who subscribe to their broadband service. even though google pays to be on the net just like everyone else does.

...

habib_15

Feb 5, 2007, 5:40 PM

this = crappy search engine

Instead of sticking to what they are good at, carriers are going to create a crappy search engine just so they get some more money from advertising. Google and Yahoo are good at making search engines, and you don't see them trying to create their own cell network to market it on, that would be ridiculous. To think that the carriers can make a good search engine is stupid.

muchdrama

Feb 5, 2007, 3:40 PM

I greet the news with a giant...

...WHO CARES.

Gee, thanks for letting us in on how you plan on making MORE money.

Pfft.

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