Spotify Improves Free Offering In Order to Convince You to Pay
Spotify today raised the volume on a change to its free service offering that takes advantage of machine learning to recommend tunes to music fans as they listen. The changes apply mostly to the mobile app. When customers first sign up for Spotify, they will be asked to name their favorite artists so Spotify's machine learning algorithms can begin to churn out recommendations. Spotify's free listeners will gain access to the songs they want when they want them, so long as the tunes fall into the 15 personalized playlists created by Spotify. Each playlist holds 50 songs, providing free listeners with access to up 750 on-demand tracks that can be listed to over and over. Previously, Spotify's free tier didn't have access to on-demand tracks. Spotify will use what it calls "assisted playlisting" to help, which means as people search for songs Spotify will automatically show them similar songs right away. This takes advantage of user interests as they build playlists for themselves. Last, Spotify introduced a low-data mode to help conserve mobile data when on the go. Spotify claims low-data mode reduces over-the-network data use by as much as 75% while maintaining quality. Spotify is rolling out the revised mobile app and experience to free users over the next few days. In the long run, Spotify hopes the improved free tools will entice more people to subscribe to its $10-per-month premium service.
Nov 14, 2016
Google today updated its Google Music service for Android, iOS, and the web with the hope that it will provide better, more personalized music recommendations. Moving forward, Google Music will match users' existing libraries and playlists with outside cues, such as location, weather, and activity, to make smarter suggestions.
Jan 23, 2017
Sprint today said it has acquired a 33% stake in Tidal, a music and entertainment platform. Sprint plans to make Tidal's service available to its 45 million retail customers.
May 17, 2018
YouTube today announced YouTube Premium and YouTube Music, services that replace YouTube Red and YT Music, respectively. Moving forward, YouTube Premium will be the video site's top-tier service, offering originals, ad-free play, background play, and downloads across YouTube.
Oct 18, 2018
Google's YouTube today announced a new partnership with Eventbrite that's meant to help people find concert tickets. As people watch music videos or performances on artists' official YouTube channels, they'll see Eventbrite listings for live music performances throughout the U.S.