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AT&T Drops Unlimited Plan to $80 Per Month

Article Comments  8  

Feb 27, 2018, 10:23 AM   by Eric M. Zeman

AT&T has adjusted the pricing of its unlimited service and also debuted a number of discounts and deals on its television services. To start, AT&T's Unlimited Plus Enhanced plan has dropped from $90 per month for the first line to $80 per month. Autopay is required. The plan includes 15 GB of mobile hotspot usage, an increase of 5 GB from earlier plans. At the same time, AT&T raised the price of its Unlimited Choice Enhanced plan from $60 for the first line to $65 for the first line. This plan may include unlimited data, but speeds are capped at 3 Mbps. Additional lines on Unlimited Choice Enhanced are $40 each. Customers who sign up for AT&T Unlimited Plus Enhanced can earn a $15 monthly bill credit towards AT&T's video services, such as DirecTV, U-verse, or DirecTV Now. Customers who sign up for AT&T's Unlimited Choice Enhanced plan will receive a $15 bill credit only on DirecTV Now. AT&T's wireless customers can snag HBO for free when they sign up for DirecTV Now. AT&T's unlimited plan is now more competitive with other carriers. For example, Verizon charges $80 per month for its unlimited plan, T-Mobile charges $70, and Sprint offers unlimited data for free for one year to customers who bring their own device. AT&T didn't say how long the TV-bundling discounts will be available.

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Mar 1, 2018, 2:01 PM

Line access fees gone up???

It appears to me that ATT has also raised their line access fee from $20 to $30 with these plan changes.

Feb 27, 2018, 11:52 PM


When is this supposed to take effect? I just logged on to try to take advantage of the lower price and it's still $95 and I don't see a press release regarding the change.
This goes into effect on March 1st, 2018.

Feb 27, 2018, 12:32 PM

If VZW & ATT want to compete

They'd stop charging a line access fee.
T-Mobile one price fees & taxes included is pretty slick trick.
I agree....
It's like they're trying, but not that hard.
I'll stay put with T-mobile.

Feb 27, 2018, 11:16 AM

Correction needed

Choice plans will NOT be capped at 3mbps, but data prioritization will still be effect from the very beginning.

Also lines 3 and 4 are $20 each and 5+ are $30 each, not $40 for both plans.

You do not need DirecTV Now to get HBO for free, just need to be on an unlimited plan.

Better check your sources, BTW, I work for AT&T.
Dang! lol! You didn't have to do Phonescoop like that but you are indeed correct about this.
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