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AT&T Follows 'Unlimited' Lead Set by Verizon, T-Mobile, Sprint

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Feb 16, 2017, 4:47 PM   by Eric M. Zeman

AT&T today announced its own unlimited family plan meant to compete with the likes of those introduced by Verizon Wireless, T-Mobile, and Sprint earlier this week. Beginning Feb. 17, customers will be able to sign up for a wireless-only AT&T Unlimited Plan that AT&T says will cost $180 for a family of four. The package includes four lines with unlimited data, talk, and text. The first line costs $100 and each additional line costs $40. The four-person plan will start at the cost of $220 per month ($100 + 3x$40). The $180 monthly price reflects a $40 credit for the fourth line, which won't be applied to the account for several months. Critically, the new AT&T Unlimited Plan does not include tethering or mobile hotspot at all. AT&T says customers who wish to use those features should select is Mobile Share Advantage plan instead. The Unlimited Plan includes its Stream Saver by default, which downgrades video quality to 480p resolution to cut down on data use. Customers can turn Stream Saver off at no additional cost to stream HD video. Further, AT&T may throttle data speeds once customers exceed 22 GB of data usage in a given month. The AT&T Unlimited Plan also allows customers to make unlimited calls from the U.S. to Canada and Mexico, roam at no extra cost in Canada and Mexico, and send unlimited texts to more than 120 other countries. AT&T's plan costs the same as Verizon's for four lines at $180 per month, but Verizon permits up to 10 GB of mobile hotspot use. AT&T's separate unlimited plan for its DirecTV customers remains in place.

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Feb 27, 2017, 7:59 PM

ATT new plans suck!

I want to change my plans around... but looking at the promotions, it sucks ass!
I should switch... I have been with att since 1999...

Feb 20, 2017, 12:20 AM

Left Cricket/ATT after 2 years......

I couldn't believe Verizon's excellent bold move and pricing bringing back unlimited. Then I couldn't believe Sprint's 5 lines of unlimited for $90. Finally, T-Mobile matching the 10GB per line of LTE Hotspot, ending throttled video and the new 2 unlimited lines for $100 all in promo taxes/fees included. Well, I couldn't wait to see AT&T & perhaps even the Cricket response. Pathetic. Totally pathetic. Voted with my wallet and ported 2/4 lines to TMO this weekend and have a small credit balance to burn with Cricket and then porting over the other two to TMO also. Seems AT&T is done competing & TMO's new network here in Montana is pretty solid and still growing. Glad to save a bunch of money monthly!

Feb 19, 2017, 5:36 PM

AT&T is a joke

Way to go, still having the worst wireless plans available.

This in no way competes with the other 3 carriers. Most glaringly, still no solution if you are an individual that DOES NOT want their crappy TV service which ensures AT&T gets well over $100 per month for the "privilege" of getting unlimited data.

Glad I left them.
The Victor

Feb 16, 2017, 6:56 PM

Big changes

So in other words they just dropped the need to have a TV service through AT&T
By AT&T standards, it's a HUGE change.
Charles Bigelow

Feb 17, 2017, 8:03 AM


Their plans have been lame for over 10 years.
That's why I have switched to an MVNO and have never looked back.
No hidden surprises and gotchya's.
The big 4 are playing all kinds of games and it is getting ridiculous.

Feb 16, 2017, 11:58 PM

Farewell AT&T

I've been sitting on the grandfathered AT&T unlimited plan contemplating ditching for something cheaper. I have the 450min phone part with unlimited data and a 22% employer discount and still pay $96/mo.

When Verizon opened up their plan at $80 I thought that might be where I'd go but knew that AT&T would have to get in the game somehow so I held out with hopes that they would come in swinging.

Verizon came out swinging like a full grown adult with years of boxing experience
AT&T came out swinging like Ralphie in Christmas Story

Feb 16, 2017, 8:52 PM

Wow, I was gonna sign up for Verizon, but now I'm heading over to AT&T

Said no one.

Feb 16, 2017, 8:20 PM

Same old half ass promotion with no hotspot.

They can't even match Verizon this time around, no hotspot.
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