AT&T Follows 'Unlimited' Lead Set by Verizon, T-Mobile, Sprint
AT&T today announced its own unlimited family plan meant to compete with the likes of those introduced by Verizon Wireless, T-Mobile, and Sprint earlier this week. Beginning Feb. 17, customers will be able to sign up for a wireless-only AT&T Unlimited Plan that AT&T says will cost $180 for a family of four. The package includes four lines with unlimited data, talk, and text. The first line costs $100 and each additional line costs $40. The four-person plan will start at the cost of $220 per month ($100 + 3x$40). The $180 monthly price reflects a $40 credit for the fourth line, which won't be applied to the account for several months. Critically, the new AT&T Unlimited Plan does not include tethering or mobile hotspot at all. AT&T says customers who wish to use those features should select is Mobile Share Advantage plan instead. The Unlimited Plan includes its Stream Saver by default, which downgrades video quality to 480p resolution to cut down on data use. Customers can turn Stream Saver off at no additional cost to stream HD video. Further, AT&T may throttle data speeds once customers exceed 22 GB of data usage in a given month. The AT&T Unlimited Plan also allows customers to make unlimited calls from the U.S. to Canada and Mexico, roam at no extra cost in Canada and Mexico, and send unlimited texts to more than 120 other countries. AT&T's plan costs the same as Verizon's for four lines at $180 per month, but Verizon permits up to 10 GB of mobile hotspot use. AT&T's separate unlimited plan for its DirecTV customers remains in place.
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ATT new plans suck!
I should switch... I have been with att since 1999...
Left Cricket/ATT after 2 years......
AT&T is a joke
This in no way competes with the other 3 carriers. Most glaringly, still no solution if you are an individual that DOES NOT want their crappy TV service which ensures AT&T gets well over $100 per month for the "privilege" of getting unlimited data.
Glad I left them.
That's why I have switched to an MVNO and have never looked back.
No hidden surprises and gotchya's.
The big 4 are playing all kinds of games and it is getting ridiculous.
When Verizon opened up their plan at $80 I thought that might be where I'd go but knew that AT&T would have to get in the game somehow so I held out with hopes that they would come in swinging.
Verizon came out swinging like a full grown adult with years of boxing experience
AT&T came out swinging like Ralphie in Christmas Story
Wow, I was gonna sign up for Verizon, but now I'm heading over to AT&T
Same old half ass promotion with no hotspot.