AT&T Drops BlackBerry Priv Price to $640
BlackBerry said AT&T has lowered the price of the the Priv smartphone by $100. The phone now costs $640 at full retail, instead of $740, or $199 with a two-year contract, instead of $250. The lowered monthly installment plan prices are $26.67 with AT&T Next 18, $31 with AT&T Next 12, or $16 with AT&T Next 12 with a downpayment of $192. The Priv has been available since late last year. It is a slider with a full QWERTY keyboard. The Priv runs Android rather than BlackBerry's own operating system.
The Priv is the first BlackBerry to ship with Google's Android operating system rather than BlackBerry's own BBOS. BlackBerry opted for Android in order to expand the number of apps available to the phone, but it was sure to install its key messaging and security services to make the Priv more attractive to potential business users.
The Priv is BlackBerry's new flagship phone, but it's also much more than that. As the company's first phone to use Google's Android instead of a BlackBerry OS, it represents a major new strategic direction.
Dec 15, 2017
BlackBerry said this week that it will no longer provide monthly system and security updates to its BlackBerry Priv smartphone. The company originally committed to providing updates for a period of two years.
Apr 26, 2016
BlackBerry today said Priv owners can expect to see the Android 6.0 Marshmallow system update hit their devices in the days ahead. BlackBerry has been testing Marshmallow on the Priv for a couple of weeks.
Sep 29, 2015
BlackBerry today posted some official images of the forthcoming Priv smartphone. The Priv is a vertical slider that runs Android.