BlackBerry Cuts Priv's Price By $50
Apr 7, 2016, 7:15 AM by Eric M. Zeman
BlackBerry has given the Priv a price cut. The smartphone maker dropped the price of the phone from $699 to $649. The company hopes the price drop will spur interest in the Android-based slider. The company sold about 600,000 smartphones during its most recent quarter, which was below expectations. BlackBerry has been transforming itself from a hardware business to a software and services business, but the company still needs hardware sales to generate revenue. BlackBerry CEO John Chen has said if the company cannot make money selling smartphones, it will exit the smartphone business entirely.
The Priv is the first BlackBerry to ship with Google's Android operating system rather than BlackBerry's own BBOS. BlackBerry opted for Android in order to expand the number of apps available to the phone, but it was sure to install its key messaging and security services to make the Priv more attractive to potential business users.
The Priv is BlackBerry's new flagship phone, but it's also much more than that. As the company's first phone to use Google's Android instead of a BlackBerry OS, it represents a major new strategic direction.
Dec 15, 2017
BlackBerry said this week that it will no longer provide monthly system and security updates to its BlackBerry Priv smartphone. The company originally committed to providing updates for a period of two years.
Apr 22, 2016
BlackBerry said AT&T has lowered the price of the the Priv smartphone by $100. The phone now costs $640 at full retail, instead of $740, or $199 with a two-year contract, instead of $250.
Sep 29, 2015
BlackBerry today posted some official images of the forthcoming Priv smartphone. The Priv is a vertical slider that runs Android.
5.4" display QHD+ resolution
Snapdragon 808 processor 3 GB RAM
3,410 mAh battery
Memory Card Slot, Hardware Text Keyboard, Headphone Jack (3.5mm), NFC, Wireless Charging