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BlackBerry Cuts Priv's Price By $50

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Apr 7, 2016, 7:15 AM   by Eric M. Zeman   @zeman_e

BlackBerry has given the Priv a price cut. The smartphone maker dropped the price of the phone from $699 to $649. The company hopes the price drop will spur interest in the Android-based slider. The company sold about 600,000 smartphones during its most recent quarter, which was below expectations. BlackBerry has been transforming itself from a hardware business to a software and services business, but the company still needs hardware sales to generate revenue. BlackBerry CEO John Chen has said if the company cannot make money selling smartphones, it will exit the smartphone business entirely.

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