Sprint Expands Retail Deal with Dixons Carphone to 500 Stores
Sprint today announced a joint venture between it and Dixons Carphone to open 500 Sprint stores around the U.S. The joint venture follows a pilot program the two companies launched last year that saw them test Dixons' best practices in some 20 Sprint stores. Sprint says the pilot was successful and led to improvements in financial performance and customer satisfaction. The expanded partnership will see Dixons Carphone build and operate up to 500 new stores, but the two companies agreed to fund the joint venture equally so each maintains 50% ownership of the joint venture. Sprint has pushed hard to increase its retail presence around the country. Last year, it expanded its footprint to some 4,500 locations, including within more then 1,400 RadioShack stores. Sprint believes the new stores will help it reach more consumers.
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Waste Of Money/Resources
Instead of putting the focus on its own O&O stores and really driving the network forward, faster, and with more finances to solidify the user experience, all these added costly stores and partnerships (like the failed one of RadioShack's 1400 stores, not a single one of them reopened in my city as Sprint as they promised) are only draining more cash and resources from a company that has ADHD. They are hyper on jumping on anything that seems worthwhile, before doing the real research and knowing and understanding their market, but al...
Well, lets be honest...
Sprint kept pushing more and more ways to get people into the store like readynow and booking store appointments online but then when the customer gets there, their experience sucks. No one greets them, they stand around for 20 minutes while sales reps ignore them or sigh at them for wanting help, and then they want to act like ****y a-holes talking down to potential customers when you c...