Powermat Charging Stations May Soon Require App
Powermat today announced a new "mobile engagement platform" that will allow public charging station providers such as Starbucks to push marketing directly to phones via an app. Companies that choose to deploy the new platform will be able to require users to download and install the app before their phones will charge. The technology uses location beacons to verify phones and switch charging pads on or off as necessary. The app can display promotions, including ads and discounts for products at that location. The platform benefits charging location providers, and thus encourages the installation of more public charging stations worldwide. Users can use either the Powermat-branded app, or a store-branded app. Powermat is providing an API to partners to enable this functionality in their own mobile apps. The Powermat app shows all nearby charging locations, and can list promos and discounts available at nearby charging spots. Once users have the app installed, stores can also use the platform to push promos to nearby users as they walk by. This allows nearby stores with charging locations to compete for customers by offering discounts. Current public Powermat installations - including Starbucks - already include the cloud-connected hardware and beacons to support this new platform.
AD article continues below...
Powermat Shows Universal Fast Charging Ring
Feb 24, 2016
Powermat this week showed off an early version of its forthcoming universal fast wireless charging ring for public Powermat charging stations, at locations such as Starbucks. Current charging rings come in two separate versions: Lightning for iPhones, and micro-USB for all other phones.
Powermat to Upgrade Starbucks Charging Mats to Support iPhone X
Sep 14, 2017
Powermat, which has deployed PMA-compliant wireless chargers at thousands of Starbucks locations around the U.S., plans to update its charging pads to support the iPhone X, iPhone 8 Plus, and iPhone 8 from Apple. At the moment, there are two competing wireless charging standards, PMA and Qi.
Starbucks Mobile App Users Can Order By Voice
Jan 30, 2017
Starbucks today announced two voice-driven features that will let people place orders by speaking rather than typing. Both tools rely on the Starbucks Mobile Order & Pay functionality within the mobile application, which makes it possible for people to place orders via their mobile device before they arrive at their favored Starbucks location.
Starbucks Adds Spotify Music Discovery to Mobile Apps
Jan 19, 2016
Starbucks today expanded the scale of its mobile application to include Spotify-backed music discovery. People who visit Starbucks stores will be able to use the Starbucks mobile app to discover what songs are being played in-store and save those songs to a personal Spotify playlist.