T-Mobile Shares Priv Launch Details
T-Mobile today said the BlackBerry Priv smartphone will reach company stores on January 26. Customers who choose T-Mobile's Jump On Demand leasing program can score the Priv for $0 down and monthly payments of $34. People interested in taking a more traditional purchasing route can finance the phone for $30 per month for 24 months, or pay the full retail price of $719. T-Mobile says the Priv is privy to all of the Uncarrier benefits, such as Music Freedom and Binge On. The BlackBerry Priv runs Android and has a slide-out QWERTY keyboard. The phone is already being sold by AT&T and will soon be sold by Sprint and Verizon Wireless.
The Priv is BlackBerry's new flagship phone, but it's also much more than that. As the company's first phone to use Google's Android instead of a BlackBerry OS, it represents a major new strategic direction.
The Priv is the first BlackBerry to ship with Google's Android operating system rather than BlackBerry's own BBOS. BlackBerry opted for Android in order to expand the number of apps available to the phone, but it was sure to install its key messaging and security services to make the Priv more attractive to potential business users.
Dec 15, 2017
BlackBerry said this week that it will no longer provide monthly system and security updates to its BlackBerry Priv smartphone. The company originally committed to providing updates for a period of two years.
Mar 1, 2016
BlackBerry has updated several apps for the Priv smartphone and added several compelling features along the way. The Priv Launcher now includes separate views of personal and work apps, allows users to remove shortcuts from the home screen via flicking gestures, enables pop-up widgets by default, and improves overlays so users can see more information about apps and other settings.
Mar 30, 2017
BlackBerry today pushed out a brand new version of the Productivity Tab application for Android handsets, including the Priv, DTEK50, and DTEK60. BlackBerry says the Productivity Tab is now cleaner and more user friendly thanks to the addition of features such as Quick Triage for items in the Hub.