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Motorola Brand To Be Phased Out

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Jan 7, 2016, 5:25 PM   by Rich Brome

Lenovo plans to phase out the Motorola brand from its phone lineup. Lenovo will now put its own name on all of its phones and related products. The company will still use "Moto" as a line brand, so phones like the Moto X will now be called the "Lenovo Moto X", making "Moto" a brand for high-end devices, while Lenovo's existing "Vibe" will designate lower-end Lenovo phones. The company will also keep using the iconic circular "M" logo on Moto phones. Lenovo bought Motorola Mobility from Google two years ago. Motorola Solutions continues to exist as a separate company making radio equipment for the public safety industry and related products and services.


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Jan 7, 2016, 8:47 PM

An Unfortunate End...

It's a shame that the Motorola brand will be done away with... the brand that developed the first mobile phone, and then helped to popularize mobile phones, particularly in the US. At least with Nokia (Devices and Services), when that brand went away, there was some hope that the brand would come back in some fashion in 2016 thanks to the surviving wing of Nokia, but Motorola Solutions is not nearly as likely to try their hand at making mobile phones any time soon, so I don't really have any hope of Motorola making a resurgence.
Be interested in which device you use. It's funny how people get all upset over a brand being done away with when they are part of the reason why by not purchasing their product.

This is not necessarily directed at just you, but in general I bet t...

Jan 8, 2016, 3:30 AM

Google Shame

Too bad greedy Google immediately sold Mototola to a foreign company. I'm sure they needed the money. Little by little we own and manufacture less. It won't be long. Goodbye Motorola. I guess hello Sushiola.
I think google bought Motorola just to get the patents from it... and then sell off the rest. Motorola still exists but phone division is phased out just like Nokia. Besides, the smartphone market is flooded with so many competitions, time to move on....

Jan 7, 2016, 5:33 PM

this is stupid

which is more recognized? motorola or lenovo?

chinese purchase of IBM PC and motorola or motorola which existed for 20+ years
100% agree
Terrible business idea
Right now? Motorola. Years from now? Will be Lenovo.

Which was more recognized 10 years ago in the cell phone industry? Cingular or AT&T? Cingular. Today? At&T.

You may have argued that it was stupid for AT&T to change the Cingular name wh...

Jan 11, 2016, 8:57 AM

Everyone knows who Motorola is, not everyone knows who Lenovo is

They must know something we don't, because I'd want the brand recognition of the Motorola name attached to my company. Lenovo is starting to pick up here in the US thanks to the sale of their laptops, but no one associates Lenovo as a phone company, so it will be interesting to see how this plays out. I wonder what happened to the division of Motorola that makes cable modems and such, I still use a Motorola modem.
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