Microsoft Adds Carrier Billing to Windows Store
Microsoft has expanded an existing agreement with Boku to bring carrier billing to the Windows Store. Sprint is the first carrier too support the service, which means Sprint customers will be able to charge Microsoft Store purchases to their monthly bill. Customers simply enter their phone number as a payment option. Carrier billing is compatible with Windows 10 on smartphones, tablets, and PCs in the U.S. first, but Microsoft plans to expand carrier billing to other carriers and markets over time. The carrier billing service is provided by Boku. "The Windows Store is designed to be a one-stop shopping experience for free and paid digital content. We believe offering carrier billing is important to giving consumers a convenient payment method and driving developer monetization," said Todd Brix, general manger of the Windows Store, in a statement. Carrier billing covers apps and games, as well as music, movies, and TV content. Carrier billing is generally regarded as a way to reduce barriers for consumers who may be uncomfortable entering credit card data into their phone.
more info at Forbes »
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