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Verizon Rebrands

Article Comments  9  

Sep 3, 2015, 2:06 AM   by Rich Brome

Verizon today unveiled a new logo and visual identity. The company is keeping its signature red and black colors, while shifting the angled "V" graphic into a smaller symbol after the word "verizon" that is more obviously a "check mark". According to the company, "it’s a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon."


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Sep 8, 2015, 12:09 AM

Ugly like Google

Looks the same but the old logo sucked too.

Sep 4, 2015, 12:19 PM

New Logo

Looks like Verizon is in the beginnings of becoming a second rate carrier. They are in the infancy of their fall. Sure, it won't happen right away. It will take a few years....maybe 5 or even less, but Verizon is in their very beginnings of slipping away. All companies do it....IBM, Kmart, Sears, Xerox, Nokia, Motorola, etc. I imagine VZ spent at least $700 grand or even more coming up with this new plain looking logo. Then they paud someone $250 grand to come up with a statement about how the new logo "simplifies and shows they get things done." All corporations do stupid things and they are no exception. Nice knowing ya Verizon.

Sep 3, 2015, 2:02 PM


Maybe they could rebrand their inconsistent, and often rude/incompetent customer service too.

Sep 3, 2015, 7:02 AM


It looks like Verizon checked out when making this logo.
They coordinated with google
I could have done the same thing in MS Paint and not charged them six figures to do so.
Good one!

Block letters and a checkmark. Can the ad agency who designed this be happy with their design? How could they?
It looks too plain! I don't like it!
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