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Google to Surface iOS App Content in Search Results

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May 27, 2015, 11:05 AM   by Eric M. Zeman
updated May 27, 2015, 11:09 AM

Google today enabled a new functionality that will let the Google Search app find content within iOS apps and include that data in search results. Users will then be able to select the search results and go directly to the associated app on their phone. The functionality must be enabled by developers using the new App indexing tool from Google. Once indexed, Google Search will be able to poke through apps for relevant information when users perform searches on their iPhone. Google Search already does this on Android devices. Google said it plans to debut the feature in a few weeks with a select batch of apps, but it is encouraging all developers to index their own apps for the added functionality. The feature will be available globally.

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