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BlackBerry to Kill Off Advertising Business

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Apr 16, 2015, 1:05 PM   by Eric M. Zeman   @zeman_e

BlackBerry today said its BlackBerry Advertising Service will reach its end of life on June 16, 2015, after which the servers will be disabled and the APIs will no longer work. BlackBerry launched the service to help developers generate ad-based revenue via mobile applications. The company said, based on its continued efforts to realign its focus on enterprise customers, the BlackBerry Advertising Service is no longer a core offering. BlackBerry suggests developers remove their API calls from the service and explore other advertising options.

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