HTC to Pursue Array of Connected Devices
HTC plans to broaden the scope of its business during the course of 2015 to include more connected devices across its portfolio. HTC pointed to the recent release of the RE camera and its partnership with Under Armour as examples spearheading its new efforts. The Connected Products Business Unit will operate separately from — but in parallel with — HTC's existing smartphone business. The idea isn't to build accessories to help HTC sell more phones, or jump into existing markets with me-too hardware; instead, HTC wants to meaningfully create new products that solve consumer pain points. The Connected Products business has four main pillars: Connected Life, Connected Self, Connected Entertainment, and Connected Home. The Life category will include imaging products such as the RE. The Self category will include health and fitness products. The Entertainment product will include a variety of items. The Connected Home category will include items such as appliances and home security. HTC said it won't pursue items such as connected thermostats or media hubs. HTC is committed to bringing to market at least one product from each of these four categories by the end of the year. HTC is confident it can relaunch itself as a consumer electronics company and not just exist as a smartphone company. "Want people to think 'HTC makes great stuff, not just great smartphones,'" said the company. HTC said it will have more details to share regarding its Connected Products business later this year.
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